. . "Kocmanov\u00E1, Alena" . "RIV/00216305:26510/08:PU79629!RIV10-MSM-26510___" . "INDUSTRIAL STAKEHOLDER RELATIONSHIP MANAGEMENT RESEARCH" . "INDUSTRIAL STAKEHOLDER RELATIONSHIP MANAGEMENT RESEARCH" . "relationship marketing, market orientation, stakeholders, research of stakeholders, manufacturing companies, Czech Republic"@en . . . "16"^^ . . . . . "Business" . "3"^^ . . "1539-722X" . . . "3"^^ . "RIV/00216305:26510/08:PU79629" . "The current knowledge indicates that successful companies are particularly market oriented, but there is another significant phenomenon, that is intensive focus to build and maintain relationships with stakeholders based on their needs and with the accent on high quality services. Companies must identify the market needs very precisely to ensure the best compliance of manufactured products with the needs of customers and other key groups of stakeholders. Their main target is the market, not products as it may appear. All of the research and development activities: manufacturing, sales and after-sales service are directed to better and faster satisfaction of customer needs. Product is not only considered a physical commodity, but its understanding is much broader and includes services, i.e. product associated with services. The focus on customers and their satisfaction has many positive effects in the area of business development, however, the today's competitive environment is driving the business to"@en . . . "2008" . . "371962" . "S" . "INDUSTRIAL STAKEHOLDER RELATIONSHIP MANAGEMENT RESEARCH"@en . "The current knowledge indicates that successful companies are particularly market oriented, but there is another significant phenomenon, that is intensive focus to build and maintain relationships with stakeholders based on their needs and with the accent on high quality services. Companies must identify the market needs very precisely to ensure the best compliance of manufactured products with the needs of customers and other key groups of stakeholders. Their main target is the market, not products as it may appear. All of the research and development activities: manufacturing, sales and after-sales service are directed to better and faster satisfaction of customer needs. Product is not only considered a physical commodity, but its understanding is much broader and includes services, i.e. product associated with services. The focus on customers and their satisfaction has many positive effects in the area of business development, however, the today's competitive environment is driving the business to" . . "[057F94509368]" . "8" . "US - Spojen\u00E9 st\u00E1ty americk\u00E9" . "26510" . "\u0160imberov\u00E1, Iveta" . . "INDUSTRIAL STAKEHOLDER RELATIONSHIP MANAGEMENT RESEARCH"@en . . . . "N\u011Bme\u010Dek, Petr" .