. . "405500" . . "1"^^ . . "2008" . "1"^^ . "TRENDY EKONOMIKY A MANAGEMENTU" . . . "26510" . "Stakeholder Relationship Management, contemporary marketing concepts, market orientation, relationship marketing, research, industrial market"@en . "02" . "10"^^ . "RIV/00216305:26510/08:PU79550!RIV10-MSM-26510___" . . "VZTAHY SE STAKEHOLDRY V SOUDOB\u00DDCH MARKETINGOV\u00DDCH KONCEPC\u00CDCH"@cs . "Sou\u010Dasn\u00E9 pozn\u00E1n\u00ED poukazuje na to, \u017Ee u \u00FAsp\u011B\u0161n\u00FDch podnik\u016F je z\u0159eteln\u00E1 zejm\u00E9na jej\u00EDch siln\u00E1 orientace na trh, ale tak\u00E9 se objevuje dal\u0161\u00ED v\u00FDznamn\u00FD fenom\u00E9n, a to, intenzivn\u00ED zam\u011B\u0159en\u00ED na vytv\u00E1\u0159en\u00ED a udr\u017Eov\u00E1n\u00ED vztah\u016F se stakeholdry v n\u00E1vaznosti na jejich pot\u0159eby s d\u016Frazem na vysokou kvalitu slu\u017Eeb. C\u00EDlem p\u0159\u00EDsp\u011Bvku je zmapovat zam\u011B\u0159en\u00ED na vztahy se stakeholdry v soudob\u00FDch marketingov\u00FDch koncepc\u00EDch, mezi kter\u00E9 pat\u0159\u00ED zejm\u00E9na %22marketing vztah\u016F%22 a %22tr\u017En\u00ED orientace%22. V\u00FDsledky pozn\u00E1n\u00ED pak n\u00E1sledn\u011B shrnuje v diskusi dot\u00FDkaj\u00EDc\u00ED se empirick\u00E9ho v\u00FDzkumu t\u00E9to oblasti na pr\u016Fmyslov\u00FDch trz\u00EDch." . "\u0160imberov\u00E1, Iveta" . . . "Sou\u010Dasn\u00E9 pozn\u00E1n\u00ED poukazuje na to, \u017Ee u \u00FAsp\u011B\u0161n\u00FDch podnik\u016F je z\u0159eteln\u00E1 zejm\u00E9na jej\u00EDch siln\u00E1 orientace na trh, ale tak\u00E9 se objevuje dal\u0161\u00ED v\u00FDznamn\u00FD fenom\u00E9n, a to, intenzivn\u00ED zam\u011B\u0159en\u00ED na vytv\u00E1\u0159en\u00ED a udr\u017Eov\u00E1n\u00ED vztah\u016F se stakeholdry v n\u00E1vaznosti na jejich pot\u0159eby s d\u016Frazem na vysokou kvalitu slu\u017Eeb. C\u00EDlem p\u0159\u00EDsp\u011Bvku je zmapovat zam\u011B\u0159en\u00ED na vztahy se stakeholdry v soudob\u00FDch marketingov\u00FDch koncepc\u00EDch, mezi kter\u00E9 pat\u0159\u00ED zejm\u00E9na %22marketing vztah\u016F%22 a %22tr\u017En\u00ED orientace%22. V\u00FDsledky pozn\u00E1n\u00ED pak n\u00E1sledn\u011B shrnuje v diskusi dot\u00FDkaj\u00EDc\u00ED se empirick\u00E9ho v\u00FDzkumu t\u00E9to oblasti na pr\u016Fmyslov\u00FDch trz\u00EDch."@cs . "Stakeholder relationship Management in Contemporary marketing Concepts"@en . "VZTAHY SE STAKEHOLDRY V SOUDOB\u00DDCH MARKETINGOV\u00DDCH KONCEPC\u00CDCH" . "[F7D6FF4F3225]" . "Stakeholder relationship Management in Contemporary marketing Concepts"@en . "Recent knowledge suggests that characteristics recognizable in successful undertakings include particularly their strong market orientation plus another important phenomenon, namely an intensive orientation to the setting up and maintaining shareholders relationships with respect to their needs and an emphasis on a high quality of services. The aim of the paper is focused to characterize stakeholder relationship in contemporary marketing concepts (%22relationship marketing%22and %22market orientation%22). Outcomes of cognition are summarized in discussion related to empirical research of the field on industrial market."@en . . "S" . "VZTAHY SE STAKEHOLDRY V SOUDOB\u00DDCH MARKETINGOV\u00DDCH KONCEPC\u00CDCH"@cs . . "VZTAHY SE STAKEHOLDRY V SOUDOB\u00DDCH MARKETINGOV\u00DDCH KONCEPC\u00CDCH" . "RIV/00216305:26510/08:PU79550" . . "1802-8527" . . . . "CZ - \u010Cesk\u00E1 republika" . . .