"Kaunas" . . . . "1"^^ . "2008-04-10+02:00"^^ . . . . . "\u0160imberov\u00E1, Iveta" . . "STAKEHOLDER RELATIONS FOCUS IN MARKETING CONCEPTS OF COMPANIES"@en . "26510" . . "978-9955-25-462-1" . "396918" . . . . "Topics relating to the position of marketing and the employment of marketing expertise have for a long time been in the forefront of interest of both academicians and practitioners. The most important among the new approaches in the marketing concept development are particularly the %22relationship marketing%22 and %22market orientation%22, which, among others, provide answers to some current discrepancies between academic and practical levels of marketing knowledge, abilities and skills. Recent knowledge suggests that characteristics recognizable in successful companies include particularly their strong market orientation plus another important phenomenon, namely an intensive orientation to the setting up and maintaining shareholders relationships with respect to their needs and an emphasis on a high quality of services. The aim of the article is to characterize stakeholder relationship issues within the framework of marketing concepts of industrial market companies. The key research questions identified inc"@en . . "STAKEHOLDER RELATIONS FOCUS IN MARKETING CONCEPTS OF COMPANIES" . "KAUNAS" . . "Topics relating to the position of marketing and the employment of marketing expertise have for a long time been in the forefront of interest of both academicians and practitioners. The most important among the new approaches in the marketing concept development are particularly the %22relationship marketing%22 and %22market orientation%22, which, among others, provide answers to some current discrepancies between academic and practical levels of marketing knowledge, abilities and skills. Recent knowledge suggests that characteristics recognizable in successful companies include particularly their strong market orientation plus another important phenomenon, namely an intensive orientation to the setting up and maintaining shareholders relationships with respect to their needs and an emphasis on a high quality of services. The aim of the article is to characterize stakeholder relationship issues within the framework of marketing concepts of industrial market companies. The key research questions identified inc" . "STAKEHOLDER RELATIONS FOCUS IN MARKETING CONCEPTS OF COMPANIES" . "Economics and Management 2008" . "relationship marketing, market orientation, stakeholders, research of stakeholders, manufacturing companies, Czech Republic."@en . . . "STAKEHOLDER RELATIONS FOCUS IN MARKETING CONCEPTS OF COMPANIES"@en . "RIV/00216305:26510/08:PU79538" . . "[C34B6E4AFE4C]" . "1"^^ . "RIV/00216305:26510/08:PU79538!RIV10-MSM-26510___" . "TECHNOLOGJA" . . "S" . "500"^^ .