. "MEASUREMENT OF COMPANY MARKET ORIENTATION: RESEARCH APPROACH AND METHODS"@en . . . . "The aim of this paper is to present a theoretical insight into the implementation of market orientation from the point of corporate culture in high-tech firms and selected results of preliminary research. Present knowledge suggests that implementation of a marketing concept hinges on the degree to which it is being shared by individuals in the firm. We deduce from the fact that corporate culture significantly determines the implementation of a firm's market orientation. This paper is based on work done in a research project entitled Research into Implementation of Market Orientation in Hi-Tech Firms. The project is funded by the Grant Agency of the CR (GA 402/07/1493). The planned primary research is specifically targeted to high-tech companies because they are an important driving force in the economy. The zero hypothesis was that high-tech firms exhibit a high degree of market orientation."@en . . "Univerzita Pardubice" . "[B8DE2CD477A9]" . "Chalupsk\u00FD, Vladim\u00EDr" . "Pardubice" . . "Pardubice" . . . "market orientation, high tech firms, performance, corporate culture, instruments of measurement"@en . "The aim of this paper is to present a theoretical insight into the implementation of market orientation from the point of corporate culture in high-tech firms and selected results of preliminary research. Present knowledge suggests that implementation of a marketing concept hinges on the degree to which it is being shared by individuals in the firm. We deduce from the fact that corporate culture significantly determines the implementation of a firm's market orientation. This paper is based on work done in a research project entitled Research into Implementation of Market Orientation in Hi-Tech Firms. The project is funded by the Grant Agency of the CR (GA 402/07/1493). The planned primary research is specifically targeted to high-tech companies because they are an important driving force in the economy. The zero hypothesis was that high-tech firms exhibit a high degree of market orientation." . . "P(GA402/07/1493)" . . . "10"^^ . "RIV/00216305:26510/08:PU79532" . . . . . "378107" . "MEASUREMENT OF COMPANY MARKET ORIENTATION: RESEARCH APPROACH AND METHODS" . "4"^^ . "2008-09-24+02:00"^^ . "26510" . . "Tom\u00E1\u0161kov\u00E1, Eva" . "978-80-7395-130-6" . "RIV/00216305:26510/08:PU79532!RIV10-GA0-26510___" . "Ka\u0148ovsk\u00E1, Lucie" . "\u0160imberov\u00E1, Iveta" . "4"^^ . . . "MEASUREMENT OF COMPANY MARKET ORIENTATION: RESEARCH APPROACH AND METHODS" . "CRM 2008, International Scientific Conference" . . . . "MEASUREMENT OF COMPANY MARKET ORIENTATION: RESEARCH APPROACH AND METHODS"@en .