"12"^^ . "STAKEHOLDER RELATIONSHIP MANAGEMENT - POTENCIAL OF COMPANY OFFERS INNOVATION"@en . "1"^^ . . "2008-10-02+02:00"^^ . "1"^^ . "26510" . "EKON\u00D3M" . . . "Bratislava" . . "STAKEHOLDER RELATIONSHIP MANAGEMENT - POTENCIAL OF COMPANY OFFERS INNOVATION" . . . . "Nov\u00E9 pr\u00EDstupy k riadeniu ponuky podnikov a jazykov\u00E1 v\u00FDchova ekonomickc\u00FDh poradcov" . "[41CB09461EAC]" . . . . "\u0160imberov\u00E1, Iveta" . "STAKEHOLDER RELATIONSHIP MANAGEMENT - POTENCIAL OF COMPANY OFFERS INNOVATION" . . . "396919" . "\u0158\u00EDzen\u00ED vztah\u016F se z\u00E1kazn\u00EDky- potenci\u00E1l pro inovaci nab\u00EDdek podniku"@cs . . "P\u0159\u00EDsp\u011Bvek rozeb\u00EDr\u00E1 aktu\u00E1ln\u00ED marketingov\u00E9 koncepce, kter\u00E9 roz\u0161i\u0159uj\u00ED klasick\u00FD pohled zam\u011B\u0159enosti na z\u00E1kazn\u00EDka o dal\u0161\u00ED skupiny stakeholdr\u016F. Mezi tyto v sou\u010Dasnosti nejv\u00EDce diskutovan\u00E9 koncepce n\u00E1le\u017E\u00ED zejm\u00E9na tr\u017En\u00ED orientace a marketing vztah\u016F. Model synergick\u00E9 marketingov\u00E9 koncepce, kter\u00FD vych\u00E1z\u00ED z holistick\u00E9ho marketingu, nab\u00EDz\u00ED mo\u017En\u00E9 \u0159e\u0161en\u00ED zv\u00FD\u0161en\u00ED schopnosti podnik\u016F reagovat na dynamick\u00E9 zm\u011Bny na pr\u016Fmyslov\u00FDch trz\u00EDch. Spojen\u00EDm z\u00E1kladn\u00EDch a v mnoha p\u0159\u00EDpadech i protich\u016Fdn\u00FDch princip\u016F a z\u00E1sad v jednotn\u00FD celek, kter\u00FD je v\u00FDsledkem \u0161irok\u00E9 synergick\u00E9 perspektivy zahrnuj\u00EDc\u00ED vztahy s kl\u00ED\u010Dov\u00FDmi stakeholdry do marketingov\u00E9ho \u0159\u00EDzen\u00ED podniku, se vytv\u00E1\u0159\u00ED prostor pro podniky, je\u017E cht\u011Bj\u00ED \u00FA\u010Deln\u011B koordinovat sv\u00E9 marketingov\u00E9 a obchodn\u00ED aktivity.Vytv\u00E1\u0159en\u00ED a budov\u00E1n\u00ED dlouhodob\u00FDch vztah\u016F a s\u00EDt\u00ED vztah\u016F s kl\u00ED\u010Dov\u00FDmi stakeholdry a tr\u017En\u00ED orientace se jev\u00ED b\u00FDt vhodnou p\u0159\u00EDle\u017Eitosti pro poskytov\u00E1n\u00ED a zvy\u0161ov\u00E1n\u00ED hodnoty"@cs . "The paper deals with actual marketing conceptions that extend the classic customer orientation approach to other stakeholder groups. The market orientation and the relationship marketing belong to these widely discussed conceptions at present above all. The model of synergic marketing conception, which is based on holistic marketing, offers a possible solution of increasing the ability of companies to react to dynamic changes on industrial markets. The connection of basic and - in many cases - even contradictory principles and policies in one complex, which results from the wide synergic perspective including the relationships with key stakeholders into the marketing management of the company, opens space for companies that wish to co-ordinate marketing and trade activities efficiently. Creating and building long-term relationships and relationship networks with key stakeholders and the market orientation seem to be a good opportunity to provide and increase values provided to target markets by means"@en . . "Bratislava, SK" . "978-80-225-2621-0" . . "RIV/00216305:26510/08:PU79530!RIV09-GA0-26510___" . "P(GA402/07/1493)" . "The paper deals with actual marketing conceptions that extend the classic customer orientation approach to other stakeholder groups. The market orientation and the relationship marketing belong to these widely discussed conceptions at present above all. The model of synergic marketing conception, which is based on holistic marketing, offers a possible solution of increasing the ability of companies to react to dynamic changes on industrial markets. The connection of basic and - in many cases - even contradictory principles and policies in one complex, which results from the wide synergic perspective including the relationships with key stakeholders into the marketing management of the company, opens space for companies that wish to co-ordinate marketing and trade activities efficiently. Creating and building long-term relationships and relationship networks with key stakeholders and the market orientation seem to be a good opportunity to provide and increase values provided to target markets by means" . . . . . . "Stakeholders, Relationship management, Market orientation, Company offers, Products and Services, High-tech, Manufacturing industry, Marketing strategic management"@en . . "\u0158\u00EDzen\u00ED vztah\u016F se z\u00E1kazn\u00EDky- potenci\u00E1l pro inovaci nab\u00EDdek podniku"@cs . "STAKEHOLDER RELATIONSHIP MANAGEMENT - POTENCIAL OF COMPANY OFFERS INNOVATION"@en . "RIV/00216305:26510/08:PU79530" .