"Stakeholder Relationship Management in Contect of Contemporary Marketing Concepts"@en . "Stakeholder Relationship Management in Contect of Contemporary Marketing Concepts"@en . . . "1"^^ . . "\u0158\u00EDzen\u00ED vztah\u016F se stakeholdy na pr\u016Fmyslov\u00FDch trz\u00EDch v kontextu sou\u010Dasn\u00FDch marketingov\u00FDch koncepc\u00ED" . "In her habilitation dissertation, the author examines issues relating to the coordination and mutual connection between marketing and business activities using stakeholder relationship management tools. In the introduction to the theoretical part, the author delineates and briefly characterizes the area of services related to industrial markets which, together with the development of trade policies on the single internal market, will constitute the future growth potential for industrial undertakings. The cognitive process is focused on the mapping of key principles in current marketing concepts that might help bolster the area of strategic marketing management in undertakings operating on the industrial market. In the theoretical section, the author concludes that market orientation, the establishment and development of long-term relations and functional networks of relationships with key stakeholders while observing selected key principles of present-day marketing concepts offers a potential for incr"@en . . "\u0158\u00EDzen\u00ED vztah\u016F se stakeholdy na pr\u016Fmyslov\u00FDch trz\u00EDch v kontextu sou\u010Dasn\u00FDch marketingov\u00FDch koncepc\u00ED"@cs . . . . "RIV/00216305:26510/08:PU79513!RIV10-MSM-26510___" . . . "\u0160imberov\u00E1, Iveta" . . . "26510" . "\u0158\u00EDzen\u00ED vztah\u016F se stakeholdy na pr\u016Fmyslov\u00FDch trz\u00EDch v kontextu sou\u010Dasn\u00FDch marketingov\u00FDch koncepc\u00ED" . . "392967" . . "[73CEF4908668]" . "\u0158\u00EDzen\u00ED vztah\u016F se stakeholdy na pr\u016Fmyslov\u00FDch trz\u00EDch v kontextu sou\u010Dasn\u00FDch marketingov\u00FDch koncepc\u00ED"@cs . . . "1"^^ . "Habilita\u010Dn\u00ED pr\u00E1ce \u0159e\u0161\u00ED problematiku koordinace a vz\u00E1jemn\u00E9ho propojen\u00ED marketingov\u00FDch a obchodn\u00EDch \u010Dinnost\u00ED podniku prost\u0159ednictv\u00EDm n\u00E1stroj\u016F \u0159\u00EDzen\u00ED vztah\u016F se stakeholdry. V \u00FAvodu teoretick\u00E9 \u010D\u00E1sti se autorka zam\u011B\u0159uje na vymezen\u00ED a stru\u010Dnou charakteristiku oblasti slu\u017Eeb vztahuj\u00EDc\u00EDch se k pr\u016Fmyslov\u00FDm trh\u016Fm, kter\u00E9 spolu s rozvojem obchodn\u00ED politiky na jednotn\u00E9m vnit\u0159n\u00EDm trhu p\u0159edstavuj\u00ED do budoucna pro pr\u016Fmyslov\u00E9 podniky r\u016Fstov\u00FD potenci\u00E1l. Pozn\u00E1vac\u00ED proces je zam\u011B\u0159en\u00FD na zmapov\u00E1n\u00ED kl\u00ED\u010Dov\u00FDch princip\u016F v sou\u010Dasn\u00FDch marketingov\u00FDch koncepc\u00EDch, je\u017E by podpo\u0159ily oblast rozvoje strategick\u00E9ho marketingov\u00E9ho \u0159\u00EDzen\u00ED v podnic\u00EDch na pr\u016Fmyslov\u00E9m trhu. V teoretick\u00E9 \u010D\u00E1sti dosp\u00EDv\u00E1 autorka k n\u00E1zoru, \u017Ee orientace na trh, vytv\u00E1\u0159en\u00ED a budov\u00E1n\u00ED dlouhodob\u00FDch vztah\u016F a funguj\u00EDc\u00EDch s\u00EDt\u00ED vztah\u016F s kl\u00ED\u010Dov\u00FDmi stakeholdry p\u0159i respektov\u00E1n\u00ED vybran\u00FDch kl\u00ED\u010Dov\u00FDch princip\u016F sou\u010Dasn\u00FDch marketingov\u00FDch koncepc\u00ED je potenci\u00E1lem pro zvy\u0161ov\u00E1n" . . "S" . "Habilita\u010Dn\u00ED pr\u00E1ce \u0159e\u0161\u00ED problematiku koordinace a vz\u00E1jemn\u00E9ho propojen\u00ED marketingov\u00FDch a obchodn\u00EDch \u010Dinnost\u00ED podniku prost\u0159ednictv\u00EDm n\u00E1stroj\u016F \u0159\u00EDzen\u00ED vztah\u016F se stakeholdry. V \u00FAvodu teoretick\u00E9 \u010D\u00E1sti se autorka zam\u011B\u0159uje na vymezen\u00ED a stru\u010Dnou charakteristiku oblasti slu\u017Eeb vztahuj\u00EDc\u00EDch se k pr\u016Fmyslov\u00FDm trh\u016Fm, kter\u00E9 spolu s rozvojem obchodn\u00ED politiky na jednotn\u00E9m vnit\u0159n\u00EDm trhu p\u0159edstavuj\u00ED do budoucna pro pr\u016Fmyslov\u00E9 podniky r\u016Fstov\u00FD potenci\u00E1l. Pozn\u00E1vac\u00ED proces je zam\u011B\u0159en\u00FD na zmapov\u00E1n\u00ED kl\u00ED\u010Dov\u00FDch princip\u016F v sou\u010Dasn\u00FDch marketingov\u00FDch koncepc\u00EDch, je\u017E by podpo\u0159ily oblast rozvoje strategick\u00E9ho marketingov\u00E9ho \u0159\u00EDzen\u00ED v podnic\u00EDch na pr\u016Fmyslov\u00E9m trhu. V teoretick\u00E9 \u010D\u00E1sti dosp\u00EDv\u00E1 autorka k n\u00E1zoru, \u017Ee orientace na trh, vytv\u00E1\u0159en\u00ED a budov\u00E1n\u00ED dlouhodob\u00FDch vztah\u016F a funguj\u00EDc\u00EDch s\u00EDt\u00ED vztah\u016F s kl\u00ED\u010Dov\u00FDmi stakeholdry p\u0159i respektov\u00E1n\u00ED vybran\u00FDch kl\u00ED\u010Dov\u00FDch princip\u016F sou\u010Dasn\u00FDch marketingov\u00FDch koncepc\u00ED je potenci\u00E1lem pro zvy\u0161ov\u00E1n"@cs . . "stakeholder relationship management, contemporary marketing concepts, services related to manufacturing markets, relationship marketing, market orientation, empirical research, manufacturing industry"@en . "RIV/00216305:26510/08:PU79513" . .