"Tom\u00E1\u0161kov\u00E1, Eva" . "Market Orientation in High Tech Firms"@en . "[5E30930577F2]" . "Market Orientation in High Tech Firms" . . . "26510" . . "market orientation, corporate culture, marketing research"@en . "Ka\u0148ovsk\u00E1, Lucie" . . . "Market Orientation in High Tech Firms" . "Tallin" . "Estonian Business School" . "RIV/00216305:26510/08:PU79344" . . . "neuvedeno" . "P(GA402/07/1493)" . "4"^^ . . "RIV/00216305:26510/08:PU79344!RIV10-GA0-26510___" . "Estonian Business School Conference Proceedings" . . "Chalupsk\u00FD, Vladim\u00EDr" . . . . "4"^^ . "377787" . . "Market Orientation in High Tech Firms"@en . "Market orientation is commonly taken a construct that describes the extent in which a firm uses knowledge about the marketplace as a basis for decision-making regarding the product/services offer and as a major prerequisite for creating sustainable competitive advantage. There are different market orientation definitions and measurement scales and at the same time, there are many research propositions on the analysis of how the market orientation influences various aspects of a company's behaviour and/or performance. The aim of this paper is to apply the research method to a study of market orientation a s characteristic culture and its effects on the company's behaviour. In this paper, we address the need for analysis of market orientation in hi-tech firms in the Czech Republic." . . . "Market orientation is commonly taken a construct that describes the extent in which a firm uses knowledge about the marketplace as a basis for decision-making regarding the product/services offer and as a major prerequisite for creating sustainable competitive advantage. There are different market orientation definitions and measurement scales and at the same time, there are many research propositions on the analysis of how the market orientation influences various aspects of a company's behaviour and/or performance. The aim of this paper is to apply the research method to a study of market orientation a s characteristic culture and its effects on the company's behaviour. In this paper, we address the need for analysis of market orientation in hi-tech firms in the Czech Republic."@en . . . "\u0160imberov\u00E1, Iveta" . . .