"432134" . . . . "RIV/00216305:26510/07:PU72751" . . . "\u0160imberov\u00E1, Iveta" . "The aim of the paper: The research question of the paper has focused on two main aspects: 1. looking for appropriate theoretical concept that should be expanded in more depth the contemporary theoretical base of the implementation of market orientation in organisations ; 2. focusing on cultural framework as presumable sphere of key barriers of the market orientation implementation. Novelty of the research problem is based on our view to pay attention to relation of market orientation implementation with the internal marketing and cultural framework."@cs . . . "MARKETING CULTURE - BASE FOR MARKET ORIENTATION IMPLEMENTATION" . "The aim of the paper: The research question of the paper has focused on two main aspects: 1. looking for appropriate theoretical concept that should be expanded in more depth the contemporary theoretical base of the implementation of market orientation in organisations ; 2. focusing on cultural framework as presumable sphere of key barriers of the market orientation implementation. Novelty of the research problem is based on our view to pay attention to relation of market orientation implementation with the internal marketing and cultural framework."@en . . "15"^^ . . "The aim of the paper: The research question of the paper has focused on two main aspects: 1. looking for appropriate theoretical concept that should be expanded in more depth the contemporary theoretical base of the implementation of market orientation in organisations ; 2. focusing on cultural framework as presumable sphere of key barriers of the market orientation implementation. Novelty of the research problem is based on our view to pay attention to relation of market orientation implementation with the internal marketing and cultural framework." . "1"^^ . . "1"^^ . "RIV/00216305:26510/07:PU72751!RIV08-GA0-26510___" . "MARKETING CULTURE - BASE FOR MARKET ORIENTATION IMPLEMENTATION"@cs . . "MARKETING CULTURE - BASE FOR MARKET ORIENTATION IMPLEMENTATION"@en . . "ES - \u0160pan\u011Blsk\u00E9 kr\u00E1lovstv\u00ED" . "[DE15E80A89B3]" . "1-15" . "5" . "MARKETING CULTURE - BASE FOR MARKET ORIENTATION IMPLEMENTATION" . "USING EVENTS AND FESTIVALS TO DEVELOP TOURISM" . "Internal marketing, marketing culture, market orientation, customer satisfaction, services, value for customer"@en . . . "MARKETING CULTURE - BASE FOR MARKET ORIENTATION IMPLEMENTATION"@cs . . . . . "MARKETING CULTURE - BASE FOR MARKET ORIENTATION IMPLEMENTATION"@en . "1888-1734" . "P(GA402/07/1493)" . "1" . "26510" .