. . "Marketing v High-Tech Firm\u00E1ch"@cs . "P(GA402/07/1493)" . . . "\u0160imberov\u00E1, Iveta" . . . "MARKETING IN HIGH-TECH FIRMS" . . "P\u0159\u00EDsp\u011Bvek je zam\u011B\u0159en\u00FD na marketingovou orientaci v high-tech firm\u00E1ch. V \u00FAvodu je pozornost v\u011Bnov\u00E1na v\u00FDznamu t\u00E9matu vzhledem k v\u00FDvoji high-tech odv\u011Btv\u00ED. J\u00E1dro \u010Dl\u00E1nku tvo\u0159\u00ED hled\u00E1n\u00ED vhodn\u00FDch faktor\u016F pro vymezen\u00ED high-tech firem zalo\u017Een\u00FDch na anal\u00FDze sekund\u00E1rn\u00EDch statistick\u00FDch dat."@cs . . "MARKETING IN HIGH-TECH FIRMS"@en . . "2007-09-06+02:00"^^ . "Marketing v High-Tech Firm\u00E1ch"@cs . "The paper is focused to the marketing orientation in high tech firms. In introduction of the paper is paid attention to importance of the topic relating with area of high-tech development. Core of the paper is oriented looking for appropriate basic factors of the definition of high-tech firms based on the secondary statistical sources review. In conclusion is mainly paid attention to position of marketing in high-tech firms from the point of comparison of basic marketing activities view. Paper is written in the framework of research project %22Research on implementation of market orientation in high-tech firms%22 supported by Grant Agency Czech Republic (GA 402/07/1493)."@en . "RIV/00216305:26510/07:PU72747" . . "9"^^ . "MARKETING IN HIGH-TECH FIRMS"@en . "MARKETING IN HIGH-TECH FIRMS" . "Bratislava" . "Bratislava" . "1"^^ . "Modern Approaches to Corporate Management" . "1"^^ . "The paper is focused to the marketing orientation in high tech firms. In introduction of the paper is paid attention to importance of the topic relating with area of high-tech development. Core of the paper is oriented looking for appropriate basic factors of the definition of high-tech firms based on the secondary statistical sources review. In conclusion is mainly paid attention to position of marketing in high-tech firms from the point of comparison of basic marketing activities view. Paper is written in the framework of research project %22Research on implementation of market orientation in high-tech firms%22 supported by Grant Agency Czech Republic (GA 402/07/1493)." . . . "Slovensk\u00E1 technick\u00E1 univerzita v Bratislave" . . . "Marketing, high-tech, secondary analysis"@en . "[D6F3937442C6]" . "26510" . "978-80-227-2750-1" . "RIV/00216305:26510/07:PU72747!RIV08-GA0-26510___" . "1-9" . "432135" . . .