. "3"^^ . "[0B171063BAD7]" . . . "RIV/00216305:26510/07:PU72712" . "978-80-7395-015-6" . . . . . . "STAKEHOLDER MANAGEMENT IN THE MARKETING CONCEPTS FRAMEWORK" . "STAKEHOLDER MANAGEMENT IN THE MARKETING CONCEPTS FRAMEWORK" . "N\u011Bme\u010Dek, Petr" . "26510" . "Univerzita Pardubice" . "stakeholder, identification, management, relationship"@en . "S" . . . "Pardubice" . . "Pardubice" . . "This paper is focused to the managerial aspects of the relationship with stakeholders, under the assumption that transfer of knowledge is being made from relationship marketing and market orientation perspectives. To manage the relationship with stakeholders, as has been the case with customers it seems to be useful for successful development of companies. In the paper is described the model of stakeholder management system The framework of the newest marketing concepts provide theoretical base for further stakeholder management research in this are. In the conclusion are pointed out on areas that should be in the centre of next surveying." . "STAKEHOLDER MANAGEMENT IN THE MARKETING CONCEPTS FRAMEWORK"@en . "CRM 2007 %22Customer Relationship Management 07%22" . . . "\u0160imberov\u00E1, Iveta" . . . "Kocmanov\u00E1, Alena" . "452012" . . . "This paper is focused to the managerial aspects of the relationship with stakeholders, under the assumption that transfer of knowledge is being made from relationship marketing and market orientation perspectives. To manage the relationship with stakeholders, as has been the case with customers it seems to be useful for successful development of companies. In the paper is described the model of stakeholder management system The framework of the newest marketing concepts provide theoretical base for further stakeholder management research in this are. In the conclusion are pointed out on areas that should be in the centre of next surveying."@en . "2007-09-10+02:00"^^ . "3"^^ . "8"^^ . "RIV/00216305:26510/07:PU72712!RIV10-MSM-26510___" . "STAKEHOLDER MANAGEMENT IN THE MARKETING CONCEPTS FRAMEWORK"@en .