"94-102" . . . . "442745" . "2"^^ . "POSTAVEN\u00CD MARKETINGU V HIGH-TECH FIRM\u00C1CH POSTAVEN\u00CD MARKETINGU V HIGH-TECH FIRM\u00C1CH POSTAVEN\u00CD MARKETINGU V HIGH-TECH FIRM\u00C1CH" . "The aim of the paper is focused to characterize position of marketing in high-tech firms. In introduction is paid attention to importance of the topic relating with area of high-tech development. Core of the paper is oriented looking for appropriate basic factors of the definition of high-tech firms based on the secondary statistical sources review. In conclusion is mainly paid attention to position of marketing in high-tech firms from the point of comparison of basic marketing activities view. Paper is written in the framework of research project %22Research on implementation of market orientation in high-tech firms%22 supported by Grant Agency Czech Republic (GA 402/07/1493)."@en . "P(GA402/07/1493)" . "Akademick\u00E9 nakladatelstv\u00ED CERM" . "2"^^ . . . "Characterize position of marketing in High-tech firms"@en . "marketing, high-tech, firms"@en . . . "Brno Hotel Atlantis" . . "RIV/00216305:26510/07:PU72708!RIV08-GA0-26510___" . "RIV/00216305:26510/07:PU72708" . "Management, Economics and Business Development in the new European Conditions" . "P\u0159\u00EDsp\u011Bvek se zab\u00FDv\u00E1 vymezen\u00EDm pozice marketingu v High-Tech firm\u00E1ch. V \u00FAvodu zd\u016Fvod\u0148uje v\u00FDznam nasm\u011Brov\u00E1n\u00ED pozornosti k t\u00E9to oblasti, charakterizuje sou\u010Dasnou situaci a z\u00E1m\u011Bry EU a \u010CR souvisej\u00EDc\u00ED z oblasti rozvoje High-Tech firem. D\u00E1le se zab\u00FDv\u00E1 vymezen\u00EDm High-Tech firem a identifikov\u00E1n\u00EDm z\u00E1kladn\u00EDch faktor\u016F, dle kter\u00FDch lze High-Tech firmy vymezit. Tento \u010Dl\u00E1nek je p\u0159ipraven v r\u00E1mci v\u00FDzkumu Grantov\u00E9 agentury \u010CR (GA 402/07/1493) %22V\u00FDzkum implementace marketingov\u00E9 orientace v Hi-Tech firm\u00E1ch%22"@cs . . . "POSTAVEN\u00CD MARKETINGU V HIGH-TECH FIRM\u00C1CH POSTAVEN\u00CD MARKETINGU V HIGH-TECH FIRM\u00C1CH POSTAVEN\u00CD MARKETINGU V HIGH-TECH FIRM\u00C1CH" . . "9"^^ . . "POSTAVEN\u00CD MARKETINGU V HIGH-TECH FIRM\u00C1CH POSTAVEN\u00CD MARKETINGU V HIGH-TECH FIRM\u00C1CH POSTAVEN\u00CD MARKETINGU V HIGH-TECH FIRM\u00C1CH"@cs . "POSTAVEN\u00CD MARKETINGU V HIGH-TECH FIRM\u00C1CH POSTAVEN\u00CD MARKETINGU V HIGH-TECH FIRM\u00C1CH POSTAVEN\u00CD MARKETINGU V HIGH-TECH FIRM\u00C1CH"@cs . "P\u0159\u00EDsp\u011Bvek se zab\u00FDv\u00E1 vymezen\u00EDm pozice marketingu v High-Tech firm\u00E1ch. V \u00FAvodu zd\u016Fvod\u0148uje v\u00FDznam nasm\u011Brov\u00E1n\u00ED pozornosti k t\u00E9to oblasti, charakterizuje sou\u010Dasnou situaci a z\u00E1m\u011Bry EU a \u010CR souvisej\u00EDc\u00ED z oblasti rozvoje High-Tech firem. D\u00E1le se zab\u00FDv\u00E1 vymezen\u00EDm High-Tech firem a identifikov\u00E1n\u00EDm z\u00E1kladn\u00EDch faktor\u016F, dle kter\u00FDch lze High-Tech firmy vymezit. Tento \u010Dl\u00E1nek je p\u0159ipraven v r\u00E1mci v\u00FDzkumu Grantov\u00E9 agentury \u010CR (GA 402/07/1493) %22V\u00FDzkum implementace marketingov\u00E9 orientace v Hi-Tech firm\u00E1ch%22" . "26510" . "Chalupsk\u00FD, Vladim\u00EDr" . . "Characterize position of marketing in High-tech firms"@en . . "Brno" . . "\u0160imberov\u00E1, Iveta" . . . "2007-05-25+02:00"^^ . "[F8C827A1E2F3]" . "978-80-7204-532-7" .