"02" . . "Celo\u017Eivotn\u00ED vzd\u011Bl\u00E1v\u00E1n\u00ED z pohledu marketingu"@cs . "EE - Estonsk\u00E1 republika" . "Long-life Education from Marketing Point of View" . "RIV/00216305:26510/06:PU65751!RIV07-MSM-26510___" . "RIV/00216305:26510/06:PU65751" . . . "136-143" . "8"^^ . "Long-life Education from Marketing Point of View"@en . "\u010Cl\u00E1nek se zab\u00FDv\u00E1 celo\u017Eivotn\u00EDm vzd\u011Bl\u00E1v\u00E1n\u00EDm a aplikaci marketingov\u00E9ho p\u0159\u00EDstupu v podm\u00EDnk\u00E1ch \u010Cesk\u00E9 republiky."@cs . "1"^^ . . "Long-life Education from Marketing Point of View"@en . "1"^^ . "Long-life eductaion, marketing of educational system, long-life education programmes"@en . "1822-3133" . . "VADYBA Management" . . "[3FE3C8B41BF7]" . . . "Long-life Education from Marketing Point of View" . "26510" . . . "The article deals with the trend of long-life education and the application of marketing approach in the conditions of the Czech Republic. Contemporary society is characterized especially by the terms such as: change, uncertainty, knowledge, information, globalization etc. We are also touched by these terms in the educational system; we have to be aware of the fact that the education itself ages faster and faster. The sense should be so as the educated person could be employed without any problem, so as his/her competence would comply with topical needs of labor market. Nevertheless, this task is not easy, as requirements of labor market are variable, much like the overall contemporary world. The learning is becoming a long-life task. If the universities want to comply with their mission - i.e. to prepare people for their lives - not only must they develop their field in such a way so as it corresponds with the requirements of contemporary world, but also they must expand their care from students also" . "S" . "483602" . "Celo\u017Eivotn\u00ED vzd\u011Bl\u00E1v\u00E1n\u00ED z pohledu marketingu"@cs . "\u0160imberov\u00E1, Iveta" . "The article deals with the trend of long-life education and the application of marketing approach in the conditions of the Czech Republic. Contemporary society is characterized especially by the terms such as: change, uncertainty, knowledge, information, globalization etc. We are also touched by these terms in the educational system; we have to be aware of the fact that the education itself ages faster and faster. The sense should be so as the educated person could be employed without any problem, so as his/her competence would comply with topical needs of labor market. Nevertheless, this task is not easy, as requirements of labor market are variable, much like the overall contemporary world. The learning is becoming a long-life task. If the universities want to comply with their mission - i.e. to prepare people for their lives - not only must they develop their field in such a way so as it corresponds with the requirements of contemporary world, but also they must expand their care from students also"@en . . . . "11" . .