"RIV/00216305:26510/05:PU55107" . "9986-19-784-8" . . "RIV/00216305:26510/05:PU55107!RIV06-GA0-26510___" . "Vilnius" . "Business Development Possibilities in The New European Area" . "\u0160imberov\u00E1, Iveta" . . "P\u0159\u00EDsp\u011Bvek je zalo\u017Een na v\u00FDsledc\u00EDch v\u00FDzkumu \u0159e\u0161en\u00E9ho v r\u00E1mci projektu GA\u010CR (Grantov\u00E9 agentury \u010Cesk\u00E9 republiky) Internacionalizace mal\u00FDch a st\u0159edn\u00EDch podnik\u016F (SMEs) v \u010CR pod \u010D\u00EDslem GA 402/02/0106. \u010Cl\u00E1nek popisuje ve stru\u010Dnosti internacionaliza\u010Dn\u00ED proces SMEs v \u010CR a odhaluje vyu\u017E\u00EDv\u00E1n\u00ED marketingov\u00FDch aktivit p\u0159i zapojov\u00E1n\u00ED t\u011Bchto podnik\u016F do mezin\u00E1rodn\u00EDho obchodov\u00E1n\u00ED. V \u00FAvodu se stru\u010Dn\u011B zab\u00FDv\u00E1 v\u00FDvojem zahrani\u010Dn\u00EDho obchodu \u010CR a stoupaj\u00EDc\u00EDm v\u00FDznamem Mal\u00FDch a st\u0159edn\u00EDch podnik\u016F (SMEs), kter\u00E9 p\u0159isp\u00EDvaj\u00ED k \u00FAsp\u011B\u0161\u0161n\u00E9mu v\u00FDvoji v oblasti zapojov\u00E1n\u00ED do zahrani\u010Dn\u00EDch transakc\u00ED. V tomto smyslu je pouk\u00E1z\u00E1no na v\u00FDznam SMEs, jejich marketingov\u00E9ho p\u0159\u00EDstupu p\u0159i zapojov\u00E1n\u00ED do mezin\u00E1rodn\u00EDch transakc\u00ED a odhalen\u00ED n\u011Bkter\u00FDch kritick\u00FDch m\u00EDst v souvislosti s vyu\u017E\u00EDv\u00E1n\u00EDm marketingov\u00FDch aktivit p\u0159i jejich internacionaliza\u010Dn\u00EDm procesu."@cs . "26510" . "[7D44B94E463B]" . "220-227" . . "The paper is based on results of the research resolved within the bounds of the GA\u010CR project (Grant Agency of the Czech Republic) Internationalization of Small and Middle-sized Enterprises (SMEs) in CR under the number GA 402/02/0106. The paper describes briefly the internationalization process of SMEs in CR and demonstrates application of marketing activities in involvement of these enterprises in the international business. As an introduction the paper is briefly concerned with development of the forreign trade of CR and with the growing importance of small and middle-sized enterprises (SMEs) contributing to successful development in the field of involvement into foreign transactions. Importance of SMEs and marketing approach for their involvement into international transactions is stressed from this point of view; at the same time certain critical points connected with application of marketing activities in their internationalization process are revealed." . . "528890" . . . "1"^^ . "Marketing, Internationalizace, MSP, \u010CR"@en . "Marketingov\u00FD p\u0159\u00EDstup v procesu internacionalizace MSP v \u010CR"@cs . . "1"^^ . . . . "Marketingov\u00FD p\u0159\u00EDstup v procesu internacionalizace MSP v \u010CR"@cs . "Marketing Approach in Internationalisation Process of SMEs in Czech Republic"@en . "P(GA402/02/0106)" . "The paper is based on results of the research resolved within the bounds of the GA\u010CR project (Grant Agency of the Czech Republic) Internationalization of Small and Middle-sized Enterprises (SMEs) in CR under the number GA 402/02/0106. The paper describes briefly the internationalization process of SMEs in CR and demonstrates application of marketing activities in involvement of these enterprises in the international business. As an introduction the paper is briefly concerned with development of the forreign trade of CR and with the growing importance of small and middle-sized enterprises (SMEs) contributing to successful development in the field of involvement into foreign transactions. Importance of SMEs and marketing approach for their involvement into international transactions is stressed from this point of view; at the same time certain critical points connected with application of marketing activities in their internationalization process are revealed."@en . "Vilnius, Litva" . "Vilnius University, Faculty of Economics, Business Departament" . . . . "Marketing Approach in Internationalisation Process of SMEs in Czech Republic" . "8"^^ . "2005-09-23+02:00"^^ . "Marketing Approach in Internationalisation Process of SMEs in Czech Republic" . . "Marketing Approach in Internationalisation Process of SMEs in Czech Republic"@en . . . .