. . "26510" . "The role of marketing culture in the context of suistainable company development"@cs . "2003-09-11+02:00"^^ . "RIV/00216305:26510/03:PU43453!RIV/2004/GA0/265104/N" . . "marketing culture, company development, suistainable development"@en . "NEUVEDEN" . "The role of marketing culture in the context of suistainable company development" . . . "The role of marketing culture in the context of suistainable company development" . . . "xxx" . "The role of marketing culture in the context of suistainable company development"@en . . . . "The objective of this article is theoretical delimitation of the term of marketing culture and formation of the background for its research from the point of long-term development of the company. Lately, possibilities how to guarantee sustainable development of companies are sought more and more frequently. In case of marketing culture it concerns the fact that just this culture could integrate - with its basic postulates determining the relation to environment \u2013 the individual sub-cultures in the organnization and, consequently, to form space for successful functioning of companies. The article has been prepared within the framework of the solution to research with the title %22Organization Culture of Czech Companies\u201C (GA 402/02/0114)."@en . "Riga, Loty\u0161sko" . "The role of marketing culture in the context of suistainable company development"@en . . "Proceeding of 5th Annual International Conference Conditions of suistainable development: new challenges and prospects" . "The role of marketing culture in the context of suistainable company development"@cs . . "RIV/00216305:26510/03:PU43453" . . "\u0160imberov\u00E1, Iveta" . . "[2A75103433BB]" . "0"^^ . "14"^^ . "1"^^ . "0"^^ . "Neuveden" . "P(GA402/02/0114)" . "1"^^ . . . "The objective of this article is theoretical delimitation of the term of marketing culture and formation of the background for its research from the point of long-term development of the company. Lately, possibilities how to guarantee sustainable development of companies are sought more and more frequently. In case of marketing culture it concerns the fact that just this culture could integrate - with its basic postulates determining the relation to environment \u2013 the individual sub-cultures in the organnization and, consequently, to form space for successful functioning of companies. The article has been prepared within the framework of the solution to research with the title %22Organization Culture of Czech Companies\u201C (GA 402/02/0114)." . "625899" .