"Proceeding of international academic workshop: Research in Business: new trends for a new Europe" . . "This contribution presents the results obtained within the scope of the institutional research solutions at the Business and Management Faculty under the name %22The Possible trends of development of the mechanical engineering and electro technical companies with respect to the South Moravian Region%22 (MSM : 265100017). One of the partial spheres of this research is the marketing, whose aim is to react to present situation on the industrial market in the Czech Republic being considered from the view of thee latest trends influencing the company's function. The first section of this contribution will be focused on the reasoning the trends which seen from the viewpoint of the research team influencing contemporary and future successful existence of industrial companies. In the second section the attention will be paid to the sphere of the marketing concept of a company being based on the principles of %22total customer satisfaction%22, which creates preconditions for comparing and elaborating the orientation o" . . "617952" . . . "[5E44FFE9F5D1]" . . . "RIV/00216305:26510/03:PU43445!RIV/2004/MSM/265104/N" . "NEUVEDEN" . "Sevilla, \u0160pan\u011Blsko" . . . "3"^^ . . "0"^^ . "Marketing, ISO 9001:2000, e-business, services, industrial market"@en . "Neuveden" . "0"^^ . "The new trends in the sphere of marketing nad their influence on the Czech industrial market."@en . "xxx" . . "26510" . . "\u0160imberov\u00E1, Iveta" . "16"^^ . "3"^^ . . . . "2003-10-02+02:00"^^ . . . "This contribution presents the results obtained within the scope of the institutional research solutions at the Business and Management Faculty under the name %22The Possible trends of development of the mechanical engineering and electro technical companies with respect to the South Moravian Region%22 (MSM : 265100017). One of the partial spheres of this research is the marketing, whose aim is to react to present situation on the industrial market in the Czech Republic being considered from the view of thee latest trends influencing the company's function. The first section of this contribution will be focused on the reasoning the trends which seen from the viewpoint of the research team influencing contemporary and future successful existence of industrial companies. In the second section the attention will be paid to the sphere of the marketing concept of a company being based on the principles of %22total customer satisfaction%22, which creates preconditions for comparing and elaborating the orientation o"@en . . "St\u0159elsk\u00E1, Kate\u0159ina" . "The new trends in the sphere of marketing nad their influence on the Czech industrial market." . "Z(MSM 265100017)" . . . "RIV/00216305:26510/03:PU43445" . . "The new trends in the sphere of marketing nad their influence on the Czech industrial market."@en . "The new trends in the sphere of marketing nad their influence on the Czech industrial market." . "Hoffmann, P\u0159emysl" .