"OCI-n\u00E1stroj pro vysv\u011Btlen\u00ED chov\u00E1n\u00ED podniku ve vztahu k implementaci marketingov\u00E9 koncepce zam\u011B\u0159en\u00E9 na spokojenost z\u00E1kazn\u00EDka" . "1"^^ . "8"^^ . "0"^^ . . "1"^^ . "[265E33A14F3F]" . "xxx" . "0"^^ . "From the previous findings it seems that the application of the marketing concept of the company based on the principles of total customer satisfaction is important for further development of Czech companies. In the marketing literature more and more frequently occur the ideas, which recommend turning of the attention just to the company culture with the application of the marketing concepts into the company life. In our research we tried to put these ideas together. In the research we used the empiric tool OCI (Organisational Charakter Index) of W. Bridges, which enables to understand the behavior of the company on the basis of typology. One of the targets was to verify this tool in the Czech companies and use it for the characterization and explanation of the behavior of companies in relation to marketing concept, especially from the point of its implementation."@en . "\u0160imberov\u00E1, Iveta" . "26510" . "OCI-n\u00E1stroj pro vysv\u011Btlen\u00ED chov\u00E1n\u00ED podniku ve vztahu k implementaci marketingov\u00E9 koncepce zam\u011B\u0159en\u00E9 na spokojenost z\u00E1kazn\u00EDka"@cs . . . . "RIV/00216305:26510/03:PU43437" . "Brno" . "OCI, customer satisfaction, industrial market"@en . . . . . "Z(MSM 265100018)" . "OCI-n\u00E1stroj pro vysv\u011Btlen\u00ED chov\u00E1n\u00ED podniku ve vztahu k implementaci marketingov\u00E9 koncepce zam\u011B\u0159en\u00E9 na spokojenost z\u00E1kazn\u00EDka" . "RIV/00216305:26510/03:PU43437!RIV/2004/MSM/265104/N" . "2003-11-26+01:00"^^ . "OCI-tool for company behaviour explanation to the relation of customer satisfaction marketing concept implementation"@en . . "OCI-tool for company behaviour explanation to the relation of customer satisfaction marketing concept implementation"@en . . "NEUVEDEN" . . . "Z p\u0159edchoz\u00EDch zji\u0161t\u011Bn\u00ED se zd\u00E1, \u017Ee uplat\u0148ov\u00E1n\u00ED marketingov\u00E9 koncepce podniku zalo\u017Een\u00E9 na principech \u00FApln\u00E9 spokojenosti z\u00E1kazn\u00EDka je v\u00FDznamn\u00E9 pro dal\u0161\u00ED rozvoj \u010Desk\u00FDch podnik\u016F. V marketingov\u00E9 literatu\u0159e se \u010D\u00EDm d\u00E1l, t\u00EDm \u010Dast\u011Bji objevuj\u00ED my\u0161lenky, kter\u00E9 doporu\u010Duj\u00ED obr\u00E1tit pozornost pr\u00E1v\u011B k firemn\u00ED kultu\u0159e p\u0159i uplat\u0148ov\u00E1n\u00ED marketingov\u00FDch koncepc\u00ED do podnikov\u00E9 praxe. V na\u0161em v\u00FDzkumu jsme se sna\u017Eili spojit tyto my\u0161lenky. Ve v\u00FDzkumu jsme pou\u017Eili empirick\u00FD n\u00E1stroj OCI (Organisational Charakter Index) W. Bridgese,, kter\u00FD umo\u017E\u0148uje pochopit chov\u00E1n\u00ED podniku na z\u00E1klad\u011B typologie. Jedn\u00EDm z c\u00EDl\u016F bylo ov\u011B\u0159it tento n\u00E1stroj v \u010Desk\u00FDch podnic\u00EDch a vyu\u017E\u00EDt ho k charakterizov\u00E1n\u00ED a vysv\u011Btlen\u00ED chov\u00E1n\u00ED podnik\u016F ve vztahu k marketingov\u00E9 koncepci, hlavn\u011B z pohledu jej\u00ED implementace." . "Neuveden" . "619065" . . . "OCI-n\u00E1stroj pro vysv\u011Btlen\u00ED chov\u00E1n\u00ED podniku ve vztahu k implementaci marketingov\u00E9 koncepce zam\u011B\u0159en\u00E9 na spokojenost z\u00E1kazn\u00EDka"@cs . "New Trends of the Development of Industry" . . .