. "\u0160imberov\u00E1, Iveta" . . "2002-12-04+01:00"^^ . . "New trends of the development of industry" . . "Brno" . "Importance of the marketing role in company and some aspects from the point of view of czech managers"@en . . "V\u00FDznam role marketingu v podniku a n\u011Bkter\u00E9 aspekty charakterizuj\u00EDc\u00ED pohled \u010Desk\u00FDch mana\u017Eer\u016F"@cs . "0"^^ . "1"^^ . "Z(MSM 265100017)" . "P\u0159\u00EDsp\u011Bvek se zam\u011B\u0159uje na diskusi zahrani\u010Dn\u00EDch autor\u016F o zm\u011Bn\u00E1ch postaven\u00ED marketingu v podniku, kterou reaguj\u00ED na sou\u010Dasn\u00E9 probl\u00E9my uplat\u0148ov\u00E1n\u00ED marketingu v praxi. Upozor\u0148uje na nejaktu\u00E1ln\u011Bj\u0161\u00ED oblast\u00ED v\u00FDzkumu, a na n\u011Bkter\u00E9 jej\u00EDch v\u00FDsledky. Role marketingu m\u00E1 sv\u00E9 specifika i z hlediska r\u016Fzn\u00FDch n\u00E1rodn\u00EDch a kulturn\u00EDch kontext\u016F. Z tohoto pohledu je vhodn\u00E9 v\u011Bnovat pozornost pr\u00E1v\u011B prost\u0159ed\u00ED transformuj\u00EDc\u00EDch se ekonomik, do kter\u00FDch pat\u0159\u00ED i \u010Cesk\u00E1 republika a hledat odli\u0161nosti v ch\u00E1p\u00E1n\u00ED role marketingu v podniku.." . . "0"^^ . . "[B0D1CCBD75CE]" . "Vysok\u00E9 u\u010Den\u00ED technick\u00E9 v Brn\u011B. Fakulta podnikatelsk\u00E1" . "1"^^ . "V\u00FDznam role marketingu v podniku a n\u011Bkter\u00E9 aspekty charakterizuj\u00EDc\u00ED pohled \u010Desk\u00FDch mana\u017Eer\u016F" . "The paper is intended on disccusion of international authors about changes of the marketing role in company. Marketing role has its specifications in the frame of different national and cultural conditions.The paper is about environment of czech companies and differences in marketing position in this companies."@en . . "Brno, Czech Republic" . "10"^^ . "role marketingu, \u010Desk\u00E9 podniky, spokojenost z\u00E1kazn\u00EDka"@en . . "RIV/00216305:26510/02:PU33671" . "V\u00FDznam role marketingu v podniku a n\u011Bkter\u00E9 aspekty charakterizuj\u00EDc\u00ED pohled \u010Desk\u00FDch mana\u017Eer\u016F"@cs . "1-10" . . . . "Importance of the marketing role in company and some aspects from the point of view of czech managers"@en . . "V\u00FDznam role marketingu v podniku a n\u011Bkter\u00E9 aspekty charakterizuj\u00EDc\u00ED pohled \u010Desk\u00FDch mana\u017Eer\u016F" . . . "670516" . "26510" . . "RIV/00216305:26510/02:PU33671!RIV/2003/MSM/265103/N" .