"667128" . "Total customer satisfaction, marketing"@en . . "\u0160imberov\u00E1, Iveta" . "RIV/00216305:26510/02:PU33666" . . . . "1"^^ . "83-231-1441-2" . . "Toru\u0148" . "Torun" . "26510" . "Total Customer Satisfaction - marketing target" . "2002-05-06+02:00"^^ . . "Total Customer Satisfaction - marketing target" . "1"^^ . "Total Customer Satisfaction - marketing target"@en . "RIV/00216305:26510/02:PU33666!RIV11-MSM-26510___" . "3"^^ . . . . . . . . "At the present time the satisfaction of customers is becoming the dominant target for many companies. It can be reasoned by the fact that various global companies cover into their marketing targets 100% satisfaction of customers. In certain companies this target is linked with the strong personal vision of the founder of the company, at others it is the result prevailingly related to the focusing of the company to quality. To understand how to reach the target of Total Customer Satisfaction means at first to understand why was the strategic acceptance of this concept so broad. The text shall be at the first part interested in the analytical evaluation of pre-requisites which resulted into the expansion of this concept. Mainly it will be the significant changes in the industrial economies, which by the means of influencing of the overall character of today global environment significantly contributed to the focusing of the companies to customer satisfaction." . "[08F0F9EB91EA]" . . "\u0160imberov\u00E1, Iveta" . "Katedra marketingu, Uniwersytet Mikolaja Kopernika" . "V, Z(MSM 265100017)" . "At the present time the satisfaction of customers is becoming the dominant target for many companies. It can be reasoned by the fact that various global companies cover into their marketing targets 100% satisfaction of customers. In certain companies this target is linked with the strong personal vision of the founder of the company, at others it is the result prevailingly related to the focusing of the company to quality. To understand how to reach the target of Total Customer Satisfaction means at first to understand why was the strategic acceptance of this concept so broad. The text shall be at the first part interested in the analytical evaluation of pre-requisites which resulted into the expansion of this concept. Mainly it will be the significant changes in the industrial economies, which by the means of influencing of the overall character of today global environment significantly contributed to the focusing of the companies to customer satisfaction."@en . . "Total Customer Satisfaction - marketing target"@en . "Zarzandzanie marketingowe w polskich predsienbiorstwach" .