"0"^^ . . . "RIV/00216305:26510/02:PU33660" . "Implementation of Marketing Concept in Company on Business Market"@en . . "[9A61D6965B2F]" . . "Brno" . . "Marketingov\u00E1 koncepce a jej\u00ED uplat\u0148ov\u00E1n\u00ED v podniku se z\u0159etelem na pr\u016Fmyslov\u00FD trh"@cs . "Marketing concept, Business Market, Transformation Economies"@en . "0"^^ . . "In transformation economies is marketing the most developed managerial tool in business. Business market has its specifical rules. Key of success of company are determinated by needs and expectations of customers and customer satisfaction."@en . "1"^^ . . . . "0"^^ . "Marketingov\u00E1 koncepce a jej\u00ED uplat\u0148ov\u00E1n\u00ED v podniku se z\u0159etelem na pr\u016Fmyslov\u00FD trh"@cs . "Mo\u017En\u00E9 trendy stroj\u00EDrensk\u00FDch a elektrotechnick\u00FDch p" . . "Marketingov\u00E1 koncepce a jej\u00ED uplat\u0148ov\u00E1n\u00ED v podniku se z\u0159etelem na pr\u016Fmyslov\u00FD trh" . "RIV/00216305:26510/02:PU33660!RIV/2003/MSM/265103/N" . "26510" . "Marketingov\u00E1 koncepce a jej\u00ED uplat\u0148ov\u00E1n\u00ED v podniku se z\u0159etelem na pr\u016Fmyslov\u00FD trh" . "Z(MSM 265100018)" . "1"^^ . . . "\u0160imberov\u00E1, Iveta" . . . "V transformuj\u00EDc\u00EDch ekonomik\u00E1ch se marketing stal jedn\u00EDm z nejv\u00EDce se rozv\u00EDjej\u00EDc\u00EDch mana\u017Eersk\u00FDch n\u00E1stroj\u016F v podnik\u00E1n\u00ED. Pr\u016Fmyslov\u00FD trh m\u00E1 svoje specifick\u00E1 pravidla. Kl\u00ED\u010D k \u00FAsp\u011Bchu podniku na pr\u016Fmyslov\u00E9m trhu je determinov\u00E1n pot\u0159ebami a o\u010Dek\u00E1v\u00E1n\u00EDmi z\u00E1kazn\u00EDk\u016F a jejich uspokojov\u00E1n\u00EDm efektivn\u011Bji ne\u017E konkurence, kdy\u017E se podnik zam\u011B\u0159\u00ED na dlouhodobou perspektivu spokojenosti." . . "Implementation of Marketing Concept in Company on Business Market"@en . "652501" . "FP VUT v Brn\u011B" . .