"P\u0159\u00EDsp\u011Bvek se zam\u011B\u0159uje na diskusi zahrani\u010Dn\u00EDch autor\u016F o zm\u011Bn\u00E1ch postaven\u00ED marketingu v podniku, kterou reaguj\u00ED na sou\u010Dasn\u00E9 probl\u00E9my uplat\u0148ov\u00E1n\u00ED marketingu v praxi. Upozor\u0148uje na nejaktu\u00E1ln\u011Bj\u0161\u00ED oblasti v\u00FDzkumu, a na n\u011Bkter\u00E9 jej\u00EDch v\u00FDsledky. Role marketingu m\u00E1 svoje specifika i z hlediska r\u016Fzn\u00FDch n\u00E1rodn\u00EDch a kulturn\u00EDch kontext\u016F. Z tohoto pohledu je vhodn\u00E9 v\u011Bnovat pozornost pr\u00E1v\u011B prost\u0159ed\u00ED transformuj\u00EDc\u00EDch se ekonomik, do kter\u00FDch pat\u0159\u00ED i \u010Cesk\u00E1 republika a hledat odli\u0161nosti v ch\u00E1p\u00E1n\u00ED role marketingu v podnniku." . "2"^^ . "RIV/00216305:26510/02:PU33659!RIV/2003/MSM/265103/N" . . . "26510" . . . "FP VUT v Brn\u011B" . "RIV/00216305:26510/02:PU33659" . . . "\u0160imberov\u00E1, Iveta" . "Importance of the marketing role in company and some aspects from the view of czech managers"@en . "2002-12-04+01:00"^^ . "Z(MSM 265100018)" . "Vysok\u00E9 u\u010Den\u00ED technick\u00E9 v Brn\u011B. Fakulta podnikatelsk\u00E1" . "1"^^ . "670515" . "Importance of the marketing role in company and some aspects from the view of czech managers"@en . . . "Mo\u017En\u00E9 trendy stroj\u00EDrensk\u00FDch a elektrotechnick\u00FDch podnik\u016F se z\u0159etelem na jihomoravsk\u00FD region" . "V\u00FDznam role marketingu v podniku a n\u011Bkter\u00E9 aspekty charakterizuj\u00EDc\u00ED pohled \u010Desk\u00FDch mana\u017Eer\u016F"@cs . . "0"^^ . . "1"^^ . "0"^^ . . "V\u00FDznam role marketingu v podniku a n\u011Bkter\u00E9 aspekty charakterizuj\u00EDc\u00ED pohled \u010Desk\u00FDch mana\u017Eer\u016F"@cs . "V\u00FDznam role marketingu v podniku a n\u011Bkter\u00E9 aspekty charakterizuj\u00EDc\u00ED pohled \u010Desk\u00FDch mana\u017Eer\u016F" . "[7545B54ADB24]" . "Brno" . . . "The paper is oriented to disscussion of international authors about changes of the marketing role in company. The role of marketing has specifical features from the point of view of national and cultural framework. Attention is intend to transformation economies and their specifical understanding of the marketing role."@en . . "V\u00FDznam role marketingu v podniku a n\u011Bkter\u00E9 aspekty charakterizuj\u00EDc\u00ED pohled \u010Desk\u00FDch mana\u017Eer\u016F" . . "1-2" . "marketing, transformation economies"@en .