"Customer Satisfaction from The point of view of Czech Companies" . "321-326" . "0"^^ . "1"^^ . "0"^^ . "6"^^ . "Customer Satisfaction from The point of view of Czech Companies"@cs . . . "Customer Satisfaction from The point of view of Czech Companies"@en . . . "1"^^ . . . . . "83-912732" . "2001-06-25+02:00"^^ . "\u0160imberov\u00E1, Iveta" . . . "RIV/00216305:26510/01:PU27612!RIV/2002/MSM/265102/N" . "Z(MSM 265100018)" . "Katowice" . "676683" . "Katowice" . "GLORIA Katowice" . . "26510" . "[6ED7E5D670A8]" . "Customer Satisfaction, Marketing philosophy"@en . "Zachowania Podmiot\u00F3w Rynkowych w Polsce a Proces Integracji Europejskiej" . . "The contribution focuses on the view to the modern marketing philosophy \u2013 Total Customer Satisfaction, which is the subject of not only scientific research, but also the company applications. Customer satisfaction is considered as important strategic factor of success in the worldwide scale, which we can delimitate within the framework of model of Business Excellence. Application of marketing philosophy is also conditioned by the difference of the cultural framework at geographical, branch and company llevels. Knowledge of the partial part of the pre-research aimed at company culture and strategic control has partially revealed the discrepancy between declaration of strategy focused on total customer satisfaction and its real application within the Czech companies." . . "Customer Satisfaction from The point of view of Czech Companies" . . . "RIV/00216305:26510/01:PU27612" . "The contribution focuses on the view to the modern marketing philosophy \u2013 Total Customer Satisfaction, which is the subject of not only scientific research, but also the company applications. Customer satisfaction is considered as important strategic factor of success in the worldwide scale, which we can delimitate within the framework of model of Business Excellence. Application of marketing philosophy is also conditioned by the difference of the cultural framework at geographical, branch and company llevels. Knowledge of the partial part of the pre-research aimed at company culture and strategic control has partially revealed the discrepancy between declaration of strategy focused on total customer satisfaction and its real application within the Czech companies."@en . "Customer Satisfaction from The point of view of Czech Companies"@cs . "Customer Satisfaction from The point of view of Czech Companies"@en .