. "Marketing \u010Desk\u00FDch firem z pohledu internacionalizace a globalizace"@cs . . "1st International Post-Graduate Conference IMEA 2001" . "330-333" . "2001-05-04+02:00"^^ . "Marketing \u010Desk\u00FDch firem z pohledu internacionalizace a globalizace" . "4"^^ . "Pardubice" . . . "Pardubice" . "Marketing \u010Desk\u00FDch firem z pohledu internacionalizace a globalizace"@cs . "26510" . "RIV/00216305:26510/01:PU27611!RIV/2002/MSM/265102/N" . . . "P\u0159\u00EDsp\u011Bvek se zam\u011B\u0159uje na postihnut\u00ED sou\u010Dasn\u00E9ho stavu globaliza\u010Dn\u00EDho v\u00FDvoje. Nandn\u00E1rodn\u00ED spole\u010Dnosti jsou pova\u017Eov\u00E1ny za hlavn\u00ED faktor globalizace, ale z ekonomick\u00E9ho pohledu je tento pohled daloeko komplikovan\u011Bj\u0161\u00ED. Do tohoto procesu zasahuje rostouc\u00ED internacionalizace Mal\u00FDch a st\u0159edn\u00EDch firem.Nar\u016Fstaj\u00EDc\u00ED konkurence na glob\u00E1ln\u00EDm trhu znamen\u00E1 v\u00FDzvu pro \u010Desk\u00E9 spole\u010Dnosti vyu\u017E\u00EDvat efektivn\u011Bji marketingov\u00E9 principy, kter\u00E9 umo\u017En\u00ED uspokojovat pot\u0159eby a po\u017Eadavky glob\u00E1ln\u00EDho z\u00E1kazn\u00EDka." . "[DFF77997B6E0]" . "Marketing \u010Desk\u00FDch firem z pohledu internacionalizace a globalizace" . "Z(MSM 265100018)" . "Marketing of the Czech Companies from the point of Internationalization and Globalization"@en . . . "\u0160imberov\u00E1, Iveta" . "1"^^ . . . . . . "0"^^ . "1"^^ . "RIV/00216305:26510/01:PU27611" . "0"^^ . "685948" . . . "80-7194-347-9" . "The contribution focuses on the delimitation of the knowledge regarding the current level of the globalization development. Multi-national companies (MCNs\u00B4) are considered as the significant factor of globalization, but from the economical point of view is this problem rather complicated. Into the action interferes the growing internationalization of small and medium-sized companies (SMEs\u00B4). Growing competitiveness at global markets represents the challenge for the Czech companies in the form of the efffective use of marketing, which reacts to these phenomen by the means of such offers, which would satisfy needs and requirements of the global customers."@en . . "Univerzita Pardubice. Fakulta ekonomicko-spr\u00E1vn\u00ED" . . "Marketing of the Czech Companies from the point of Internationalization and Globalization"@en . "Internationalization, Globalization, SME\u00B4s, Marketing"@en .