. . . "Peter Lang Publishing Group" . "Frankfurt am Main" . "Internal Communication and Its Importance for Company"@en . . "25520" . "Internal Communication and Its Importance for Company" . "1" . . "I" . "978-3-631-62113-4" . "439"^^ . "People and Sustainable Organization" . "Internal Communication and Its Importance for Company"@en . "RIV/00216275:25520/11:39892440!RIV12-MSM-25520___" . . "This chapter brings an overview of internal communication and its meaning. It clarifies the internal communication within the context of personal, marketing and other areas of the company control process. It describes the synergy that can be created by proper utilization of managers' abilities and skills, and the use of information and communication technology tools. The chapter also includes selected results of the field research and the current status and trends of managers' views on the issue of internal communication. The research shows that internal communication is in many cases underestimated." . . . . "21"^^ . . . . "Internal Communication and Its Importance for Company" . "Hol\u00E1, Jana" . . "1"^^ . "[E57685F72ED3]" . "communication strategy; management; internal communication research"@en . "205391" . "1"^^ . . "RIV/00216275:25520/11:39892440" . . "This chapter brings an overview of internal communication and its meaning. It clarifies the internal communication within the context of personal, marketing and other areas of the company control process. It describes the synergy that can be created by proper utilization of managers' abilities and skills, and the use of information and communication technology tools. The chapter also includes selected results of the field research and the current status and trends of managers' views on the issue of internal communication. The research shows that internal communication is in many cases underestimated."@en .