. . "978-80-86530-90-1" . "New marketing trends"@en . "Pardubice" . "Pardubice" . "Guerilla marketing, Viral marketing, Ambush marketing, Buzz marketing, Word of Mouth"@en . "Current trends in transport and economy in 2013 (Aktu\u00E1ln\u00ED trendy v doprav\u011B a ekonomice 2013)" . . . . . . "Kudl\u00E1\u010Dkov\u00E1, Nina" . . "Nov\u00E9 trendy v marketingu"@cs . "[94E0A903D728]" . . "RIV/00216275:25510/13:39897139!RIV14-MSM-25510___" . "25510" . "92308" . "12"^^ . "RIV/00216275:25510/13:39897139" . "2013-12-13+01:00"^^ . "1"^^ . "1"^^ . . . "I" . . . . "Nov\u00E9 trendy v marketingu" . . . . "Univerzita Pardubice" . "Nov\u00E9 trendy v marketingu"@cs . "\u010Cl\u00E1nek se zab\u00FDv\u00E1 modern\u00EDmi trendy v marketing se zam\u011B\u0159en\u00EDm na Guerilla marketing, jeho v\u00FDhody, nev\u00FDhody, formy a mo\u017Enosti jeho vyu\u017Eit\u00ED."@cs . "New marketing trends"@en . "Nov\u00E9 trendy v marketingu" . "\u010Cl\u00E1nek se zab\u00FDv\u00E1 modern\u00EDmi trendy v marketing se zam\u011B\u0159en\u00EDm na Guerilla marketing, jeho v\u00FDhody, nev\u00FDhody, formy a mo\u017Enosti jeho vyu\u017Eit\u00ED." . . "The article deals with new marketing trends focusing on Guerilla Marketing, its advantages, disadvantages, forms and possibilities of use."@en .