"\u017Dilina" . . "N\u00E1kladov\u00FD p\u0159\u00EDstup k tvorb\u011B cen vych\u00E1z\u00ED se z my\u0161lenky, \u017Ee cena by m\u011Bla minim\u00E1ln\u011B pokr\u00FDt n\u00E1klady realizace a odbytu p\u0159epravn\u00ED slu\u017Eby a sou\u010Dasn\u011B umo\u017Enila dopravci realizovat p\u0159im\u011B\u0159en\u00FD zisk. Vych\u00E1z\u00ED se zde tedy z principu jak\u00E9si soci\u00E1ln\u00ED spravedlnosti neboli maximalizace spole\u010Densk\u00E9ho nebo soukrom\u00E9ho blahobytu. Ekonomika blahobytu m\u00E1 na cenotvorbu \u0161ir\u0161\u00ED pohled: cena je metodou rozd\u011Blov\u00E1n\u00ED zdroj\u016F, kter\u00E1 sp\u00ED\u0161e maximalizuje spole\u010Densk\u00FD blahobyt ne\u017E jednodu\u0161e blahobyt dodavatele. V n\u011Bkter\u00FDch p\u0159\u00EDpadech, je-li slu\u017Eba dod\u00E1van\u00E1 ve\u0159ejn\u00FDm dopravn\u00EDm podnikem m\u016F\u017Ee b\u00FDt spole\u010Densk\u00FD blahobyt roven minimalizaci blahobytu dopravce. Ur\u010Dov\u00E1n\u00ED cen za p\u0159epravn\u00ED slu\u017Eby je jedn\u00EDm ze z\u00E1va\u017En\u00FDch pl\u00E1nov\u00FDch rozhodnut\u00ED, kter\u00E9 ovliv\u0148uj\u00ED zisk a prosperitu dopravn\u00EDho podniku nebo firmy. Jde o slo\u017Eit\u00FD a komplexn\u00ED probl\u00E9m, proto\u017Ee stanoven\u00ED ceny nen\u00ED pouze ot\u00E1zkou kalkulace vlastn\u00EDch n\u00E1klad\u016F a k n\u00EDm stanoven\u00ED p\u0159ir\u00E1\u017Eky, ale i zohledn\u011Bn\u00ED popt\u00E1vky a cen konkurence."@cs . . . "The cost approach to pricing is based on the idea that the price should at least cover the costs of implementation and marketing of transportation services, while allowing carriers to realize a reasonable profit."@en . "25510" . "RIV/00216275:25510/10:39883380" . "Horizons of railway transport 2010" . "[7960B1BD58DC]" . "279678" . "978-80-554-0247-5" . . "Stre\u010Dno" . "8"^^ . "transport; policies; Pricing"@en . "Politika tvorby cen v doprav\u011B"@cs . . . . . . "Politika tvorby cen v doprav\u011B" . "Z(MSM0021627505)" . . "2010-09-16+02:00"^^ . "Pricing policies in transport"@en . . "RIV/00216275:25510/10:39883380!RIV11-MSM-25510___" . "1"^^ . "Politika tvorby cen v doprav\u011B" . "N\u00E1kladov\u00FD p\u0159\u00EDstup k tvorb\u011B cen vych\u00E1z\u00ED se z my\u0161lenky, \u017Ee cena by m\u011Bla minim\u00E1ln\u011B pokr\u00FDt n\u00E1klady realizace a odbytu p\u0159epravn\u00ED slu\u017Eby a sou\u010Dasn\u011B umo\u017Enila dopravci realizovat p\u0159im\u011B\u0159en\u00FD zisk. Vych\u00E1z\u00ED se zde tedy z principu jak\u00E9si soci\u00E1ln\u00ED spravedlnosti neboli maximalizace spole\u010Densk\u00E9ho nebo soukrom\u00E9ho blahobytu. Ekonomika blahobytu m\u00E1 na cenotvorbu \u0161ir\u0161\u00ED pohled: cena je metodou rozd\u011Blov\u00E1n\u00ED zdroj\u016F, kter\u00E1 sp\u00ED\u0161e maximalizuje spole\u010Densk\u00FD blahobyt ne\u017E jednodu\u0161e blahobyt dodavatele. V n\u011Bkter\u00FDch p\u0159\u00EDpadech, je-li slu\u017Eba dod\u00E1van\u00E1 ve\u0159ejn\u00FDm dopravn\u00EDm podnikem m\u016F\u017Ee b\u00FDt spole\u010Densk\u00FD blahobyt roven minimalizaci blahobytu dopravce. Ur\u010Dov\u00E1n\u00ED cen za p\u0159epravn\u00ED slu\u017Eby je jedn\u00EDm ze z\u00E1va\u017En\u00FDch pl\u00E1nov\u00FDch rozhodnut\u00ED, kter\u00E9 ovliv\u0148uj\u00ED zisk a prosperitu dopravn\u00EDho podniku nebo firmy. Jde o slo\u017Eit\u00FD a komplexn\u00ED probl\u00E9m, proto\u017Ee stanoven\u00ED ceny nen\u00ED pouze ot\u00E1zkou kalkulace vlastn\u00EDch n\u00E1klad\u016F a k n\u00EDm stanoven\u00ED p\u0159ir\u00E1\u017Eky, ale i zohledn\u011Bn\u00ED popt\u00E1vky a cen konkurence." . "\u017Dilinsk\u00E1 univerzita v \u017Diline" . . "Politika tvorby cen v doprav\u011B"@cs . "1"^^ . . . "Je\u017Eek, Jind\u0159ich" . . "Pricing policies in transport"@en . .