"\u0160koludov\u00E1, Jana" . "V dne\u0161n\u00ED internetov\u00E9 \u00E9\u0159e se \u00FAsp\u011B\u0161n\u00E9 firmy p\u0159est\u00E1vaj\u00ED spol\u00E9hat pouze na tradi\u010Dn\u00ED formy komunikace a firemn\u00EDho \u0159\u00EDzen\u00ED. Uv\u011Bdomuj\u00ED si, \u017Ee nov\u00E9 technologie nab\u00EDzej\u00ED nov\u00E9 mo\u017Enosti. Proto se online soci\u00E1ln\u00ED s\u00EDt\u011B, podnikov\u00E9 soci\u00E1ln\u00ED s\u00EDt\u011B st\u00E1vaj\u00ED dal\u0161\u00EDm modern\u00EDm n\u00E1strojem podnikov\u00E9ho managementu. C\u00EDlem t\u00E9to kapitoly je podat ucelen\u00FD p\u0159ehled o soci\u00E1ln\u00EDch s\u00EDt\u00ED, m\u011B\u0159en\u00ED jejich efektivity vyu\u017E\u00EDv\u00E1n\u00ED a n\u00E1stroji pro podnikov\u00E9 \u0159\u00EDzen\u00ED." . "management; tool; social networking"@en . "RIV/00216275:25410/14:39897992" . "45649" . . "2"^^ . "Nov\u00E9 trendy v podnikov\u00E9 ekonomice a managementu" . . . "124"^^ . . . "2"^^ . "Pardubice" . "[F4BC37E30A90]" . "Ko\u017Een\u00E1, Marcela" . . "Soci\u00E1ln\u00ED s\u00EDt\u011B - modern\u00ED n\u00E1stroj podnikov\u00E9ho managementu"@cs . "Social Networking - modern tool of corporate management"@en . . "Univerzita Pardubice" . . "Soci\u00E1ln\u00ED s\u00EDt\u011B - modern\u00ED n\u00E1stroj podnikov\u00E9ho managementu"@cs . . "Soci\u00E1ln\u00ED s\u00EDt\u011B - modern\u00ED n\u00E1stroj podnikov\u00E9ho managementu" . "Social Networking - modern tool of corporate management"@en . "Soci\u00E1ln\u00ED s\u00EDt\u011B - modern\u00ED n\u00E1stroj podnikov\u00E9ho managementu" . . "S" . . . . "In today's Internet era, successful companies cease to rely solely on traditional forms of communication and corporate governance. They realize that new technologies offer new opportunities. Therefore, online social networks, enterprise social networks become another modern tool of corporate management. The aim of this chapter is to provide a comprehensive overview of social networks, measure their effectiveness and use tools for business management."@en . "V dne\u0161n\u00ED internetov\u00E9 \u00E9\u0159e se \u00FAsp\u011B\u0161n\u00E9 firmy p\u0159est\u00E1vaj\u00ED spol\u00E9hat pouze na tradi\u010Dn\u00ED formy komunikace a firemn\u00EDho \u0159\u00EDzen\u00ED. Uv\u011Bdomuj\u00ED si, \u017Ee nov\u00E9 technologie nab\u00EDzej\u00ED nov\u00E9 mo\u017Enosti. Proto se online soci\u00E1ln\u00ED s\u00EDt\u011B, podnikov\u00E9 soci\u00E1ln\u00ED s\u00EDt\u011B st\u00E1vaj\u00ED dal\u0161\u00EDm modern\u00EDm n\u00E1strojem podnikov\u00E9ho managementu. C\u00EDlem t\u00E9to kapitoly je podat ucelen\u00FD p\u0159ehled o soci\u00E1ln\u00EDch s\u00EDt\u00ED, m\u011B\u0159en\u00ED jejich efektivity vyu\u017E\u00EDv\u00E1n\u00ED a n\u00E1stroji pro podnikov\u00E9 \u0159\u00EDzen\u00ED."@cs . "25410" . . "978-80-7395-840-4" . . "RIV/00216275:25410/14:39897992!RIV15-MSM-25410___" . "10"^^ .