. "1211-555X" . "1/2011" . "1"^^ . . "This article deals with concept of corporate social responsibility (CSR) and compares it with standard marketing conception and later social marketing conception. This article presents new information about business to business (B2B) customer requirements but these requirements are also the indicators of CSR concept compliance. There is asked a question where is the border between corporate social responsibility concept and the social marketing concept." . "10"^^ . "CZ - \u010Cesk\u00E1 republika" . "1"^^ . . . . . "This article deals with concept of corporate social responsibility (CSR) and compares it with standard marketing conception and later social marketing conception. This article presents new information about business to business (B2B) customer requirements but these requirements are also the indicators of CSR concept compliance. There is asked a question where is the border between corporate social responsibility concept and the social marketing concept."@en . "CSR Concept from the Marketing Point of View"@en . "CSR Concept from the Marketing Point of View" . "CSR indicators; social marketing concept; marketing concept; corporate social responsibility"@en . "RIV/00216275:25410/11:39892389" . "25410" . "Kub\u011Bnka, Michal" . . . "Scientific Papers of the University of Pardubice, Series D, Faculty of Economics and Administration" . "I" . "RIV/00216275:25410/11:39892389!RIV12-MSM-25410___" . . "192410" . "[12F4059AA6A9]" . . "CSR Concept from the Marketing Point of View"@en . "CSR Concept from the Marketing Point of View" . . . . "19" . . . .