. . "25410" . . "Scientific Papers of the University of Pardubice, Series D, Faculty of Economics and Administration" . "RIV/00216275:25410/10:39882350!RIV11-MSM-25410___" . . . . "RIV/00216275:25410/10:39882350" . "1"^^ . "S" . "environment; marketing; communication; ecology"@en . . "CZ - \u010Cesk\u00E1 republika" . . "The Results of Case Study of the Implementation of Marketing Communication Tools in the Environmental Protection"@en . "17" . "15" . . "285069" . . . . "1"^^ . . "The Results of Case Study of the Implementation of Marketing Communication Tools in the Environmental Protection" . "1211-555X" . "[012368E650BC]" . . "11"^^ . . "Marketing is an important tool for informing the general public. Its mission is to provide education in the questions of environment protection necessity and sustainable development. The aim of this article is to present the results of case study about practical marketing application in the field of environmental protection. There is used a quantitative analysis of the regional press for finding out the data."@en . "Marketing is an important tool for informing the general public. Its mission is to provide education in the questions of environment protection necessity and sustainable development. The aim of this article is to present the results of case study about practical marketing application in the field of environmental protection. There is used a quantitative analysis of the regional press for finding out the data." . "The Results of Case Study of the Implementation of Marketing Communication Tools in the Environmental Protection" . "The Results of Case Study of the Implementation of Marketing Communication Tools in the Environmental Protection"@en . "Kerlesov\u00E1, Vladislava" .