"1-10" . . "In my paper I deal with problem of the determination criteria to measurement of implementation, innovation of CRM. The aim is to work up universal construction of measurement CRM and to adapt concrete metrics according to special requirements of the company."@en . "S" . . "2007-04-12+02:00"^^ . "Zl\u00EDn" . . "Measurement of Implementation CRM"@en . . . . "V p\u0159\u00EDsp\u011Bvku \u0159e\u0161\u00EDm problematiku stanoven\u00ED krit\u00E9ri\u00ED k m\u011B\u0159en\u00ED \u00FAsp\u011B\u0161nosti implementace, inovace celkov\u00E9ho konceptu CRM. C\u00EDlem je vypracovat obecnou konstrukci m\u011B\u0159en\u00ED syst\u00E9mu CRM a p\u0159itom si efektivn\u011B (vhodn\u011B) p\u0159izp\u016Fsobit konkr\u00E9tn\u00ED metriky (ukazatele) dle po\u017Eadavk\u016F dan\u00E9ho podniku."@cs . "[D6C80C832442]" . "V p\u0159\u00EDsp\u011Bvku \u0159e\u0161\u00EDm problematiku stanoven\u00ED krit\u00E9ri\u00ED k m\u011B\u0159en\u00ED \u00FAsp\u011B\u0161nosti implementace, inovace celkov\u00E9ho konceptu CRM. C\u00EDlem je vypracovat obecnou konstrukci m\u011B\u0159en\u00ED syst\u00E9mu CRM a p\u0159itom si efektivn\u011B (vhodn\u011B) p\u0159izp\u016Fsobit konkr\u00E9tn\u00ED metriky (ukazatele) dle po\u017Eadavk\u016F dan\u00E9ho podniku." . "Measurement of Implementation CRM"@en . "25410" . "Mezin\u00E1rodn\u00ED Ba\u0165ova Doktorandsk\u00E1 Konference" . "M\u011B\u0159en\u00ED v\u00FDkonnosti syst\u00E9mu CRM" . "M\u011B\u0159en\u00ED v\u00FDkonnosti syst\u00E9mu CRM"@cs . "432912" . "M\u011B\u0159en\u00ED v\u00FDkonnosti syst\u00E9mu CRM"@cs . . . "1"^^ . . "CRM; measurement of the system CRM; marketing; customer satisfaction"@en . . "Ke\u0159t, Radim" . "1"^^ . "10"^^ . "M\u011B\u0159en\u00ED v\u00FDkonnosti syst\u00E9mu CRM" . "RIV/00216275:25410/07:00005427!RIV08-MSM-25410___" . . . . . . "Univerzita Tom\u00E1\u0161e Bati ve Zl\u00EDn\u011B" . "978-80-7318-529-9" . . "RIV/00216275:25410/07:00005427" . "Zl\u00EDn, \u010CR" .