"25410" . . . "[39FC7DDD4927]" . "Brno" . "RIV/00216275:25410/04:00001722!RIV08-MSM-25410___" . "Brno" . . "In my report I deal with increasing the competitive advantage of the company in the way of maximalization value for consumer. At the beginning of my report I ask several questions, which ewoke the importance of surveyed dilemma. In the second chapter I define the basic concepts necessary for understanding the surveyed dilemma. I mention satisfying of needs and request of consumers as one of the main objective of marketing. I characterize concepts need, consumer, client, Maslow\u00B4s theory of needs, modern motivational theory, consumer behaviour, analysis of consumer\u00B4s behaviour, model of consumer behaviour, purchase stimuli reactionary mechanism. In the third chapter I focus on merits of the case, i.e. on value for consumers, which we can characterize as ?relationship between the satisfaction of needs and source used for achievement this satisfaction%22. The nature economic tendency of all consumers is to achieve the maximum value at the expenditure of explicit value of finances or required utility"@en . . . "New Trends of the Development of Industry" . "Vysok\u00E9 u\u010Den\u00ED technick\u00E9 v Brn\u011B" . . "Increasing the competitive advantage of the company in the way of maximalization value for consumer"@en . . . "Ve sv\u00E9m p\u0159\u00EDsp\u011Bvku \u0159e\u0161\u00EDm problematiku zvy\u0161ov\u00E1n\u00ED konkurenceschopnosti podniku cestou maximalizace hodnoty pro z\u00E1kazn\u00EDka." . . "S" . . . . "7"^^ . "Zvy\u0161ov\u00E1n\u00ED konkurenceschopnosti podniku cestou maximalizace hodnoty pro z\u00E1kazn\u00EDka" . "Ve sv\u00E9m p\u0159\u00EDsp\u011Bvku \u0159e\u0161\u00EDm problematiku zvy\u0161ov\u00E1n\u00ED konkurenceschopnosti podniku cestou maximalizace hodnoty pro z\u00E1kazn\u00EDka."@cs . . . "1"^^ . "596415" . "2004-11-01+01:00"^^ . . "80-214-2787-6" . . "Zvy\u0161ov\u00E1n\u00ED konkurenceschopnosti podniku cestou maximalizace hodnoty pro z\u00E1kazn\u00EDka"@cs . . . "RIV/00216275:25410/04:00001722" . . "1"^^ . . . . "Zvy\u0161ov\u00E1n\u00ED konkurenceschopnosti podniku cestou maximalizace hodnoty pro z\u00E1kazn\u00EDka" . "increasing the competitive advantage of the company in the way of maximalization value for consumer; satisfying of needs and request of consumers; needs; consumers; clients; Maslow\u00B4s theory of needs; modern motivational theory; consumer behaviour; analysis of consumer\u00B4s behaviour; model of consumer behaviour; purchase stimuli reactionary mechanism; MVA (Market Value Added) and EVA (Economic Value Added)."@en . "Ke\u0159t, Radim" . "Increasing the competitive advantage of the company in the way of maximalization value for consumer"@en . . . "1-7" . "Zvy\u0161ov\u00E1n\u00ED konkurenceschopnosti podniku cestou maximalizace hodnoty pro z\u00E1kazn\u00EDka"@cs .