"Brno" . "80-7157-695-6" . . "Konkurenceschopnost podniku v podm\u00EDnk\u00E1ch urd\u017Eiteln\u00E9ho rozvoje" . "the competitive ability of enterprise; competitive strategy; strategy of sustainable development"@en . "The competitive ability of enterprise in the conditions of sustainable development"@en . . "Mendelova zem\u011Bd\u011Blsk\u00E1 a lesnick\u00E1 univerzita v Brn\u011B" . . "99-107" . "The main aim of this article is project of methodology for evaluation of the enterprise competitive alibity by respecting the strategy of the sustainable development. There was used for evalution enterprise strategy by respecting the strategy of sustainable development marketing audit methodology. There were defined key factors, weights and intervals for evalution of enterprise competitive ability. The proposal method was verificated in group of czech industry enterprises."@en . . "Hlavn\u00EDm c\u00EDlem tohoto p\u0159\u00EDsp\u011Bvku je n\u00E1vrh metodiky pro hodnocen\u00ED konkuren\u010Dn\u00ED schopnosti podniku v podm\u00EDnk\u00E1ch udr\u017Eiteln\u00E9ho rozvoje. Pro hodnocen\u00ED konkurenceschopnosti podniku p\u0159i respektov\u00E1n\u00ED strategie udr\u017Eiteln\u00E9ho rozvoje bylo vyu\u017Eito metody market\u00EDingov\u00E9ho auditu. Byly definov\u00E1ny kl\u00ED\u010Dov\u00E9 faktory, stanoveny v\u00E1hy a intervaly pro hodnocen\u00ED podnikov\u00E9 konkuren\u010Dn\u00ED schopnosti. Navr\u017Een\u00E1 metoda byla ov\u011B\u0159ena na souboru \u010Desk\u00FDch pr\u016Fmyslov\u00FDch podnik\u016F."@cs . "The competitive ability of enterprise in the conditions of sustainable development"@en . . "Konkurenceschopnost podniku v podm\u00EDnk\u00E1ch urd\u017Eiteln\u00E9ho rozvoje"@cs . "RIV/00216275:25410/03:00000422!RIV08-MSM-25410___" . . "1"^^ . "Hlavn\u00EDm c\u00EDlem tohoto p\u0159\u00EDsp\u011Bvku je n\u00E1vrh metodiky pro hodnocen\u00ED konkuren\u010Dn\u00ED schopnosti podniku v podm\u00EDnk\u00E1ch udr\u017Eiteln\u00E9ho rozvoje. Pro hodnocen\u00ED konkurenceschopnosti podniku p\u0159i respektov\u00E1n\u00ED strategie udr\u017Eiteln\u00E9ho rozvoje bylo vyu\u017Eito metody market\u00EDingov\u00E9ho auditu. Byly definov\u00E1ny kl\u00ED\u010Dov\u00E9 faktory, stanoveny v\u00E1hy a intervaly pro hodnocen\u00ED podnikov\u00E9 konkuren\u010Dn\u00ED schopnosti. Navr\u017Een\u00E1 metoda byla ov\u011B\u0159ena na souboru \u010Desk\u00FDch pr\u016Fmyslov\u00FDch podnik\u016F." . "Ko\u017Een\u00E1, Marcela" . . "Firma a konkuren\u010Dn\u00ED prost\u0159ed\u00ED 2003" . "Konkurenceschopnost podniku v podm\u00EDnk\u00E1ch urd\u017Eiteln\u00E9ho rozvoje" . "[99246C793ABC]" . . "RIV/00216275:25410/03:00000422" . "1"^^ . . . "612600" . . "9"^^ . "S" . . . "2003-03-04+01:00"^^ . . "25410" . "Konkurenceschopnost podniku v podm\u00EDnk\u00E1ch urd\u017Eiteln\u00E9ho rozvoje"@cs . . "Brno" .