"1"^^ . "730173" . . . "Univerzita Pardubice. Fakulta ekonomicko-spr\u00E1vn\u00ED" . "Marketing Perspective in Local Government"@en . . "25410" . "Z(MSM 254100001)" . "public good and service; local government; marketing; marketing; marketing methods; differencies of"@en . "P\u0159-sp\u011Bvek pojedn\u00E1v\u00E1 o mo\u017Enostech vyu\u017Eit- marketingu a marketingov\u00FDch metod v m-stn- samospr\u00E1v\u011B. P\u0159-sp\u011Bvek v\u011Bnuje pozornost aplikaci z\u00E1kladn-ch marketingov\u00FDch my_lenek a postup. pr\u00E1v\u011B na oblast individu\u00E1ln-ch slu\u017Eeb, poskytovan\u00FDch municipalitami." . "1"^^ . "This article contains a discussion of how the marketing perspective might be introduced in local government. The article is concerned with the application of marketing ideas to the individual services of the local authority."@en . . . "Pardubice" . "229" . . "Marketing Perspective in Local Government"@en . . "80-7194-280-4" . . . . . . "RIV/00216275:25410/00:00004116!RIV/2001/MSM/254101/N" . . "11"^^ . "Uplatn\u011Bn\u00ED marketingu v m\u00EDstn\u00ED samospr\u00E1v\u011B"@cs . "RIV/00216275:25410/00:00004116" . "Provazn\u00EDkov\u00E1, Romana" . "Uplatn\u011Bn\u00ED marketingu v m\u00EDstn\u00ED samospr\u00E1v\u011B"@cs . "Uplatn\u011Bn\u00ED marketingu v m\u00EDstn\u00ED samospr\u00E1v\u011B" . . "Provazn\u00EDkov\u00E1, Romana" . "Mezin\u00E1rodn\u00ED konference %22Public Administration 2000%22." . . "[A6AA8132C7CE]" . "Uplatn\u011Bn\u00ED marketingu v m\u00EDstn\u00ED samospr\u00E1v\u011B" . .