"Market Oriented Measurement of Company Performance" . . "P\u0159i uplatn\u011Bn\u00ED strategie CRM je t\u0159eba zm\u011Bnit zp\u016Fsob posuzov\u00E1n\u00ED v\u00FDkonnosti podniku. P\u0159\u00EDsp\u011Bvek nasti\u0148uje syst\u00E9m m\u011B\u0159en\u00ED v\u00FDkonnosti podniku p\u0159i uplatn\u011Bn\u00ED CRM a diskutuje z\u00E1sady, o kter\u00E9 by se m\u011Bl tento syst\u00E9m op\u00EDrat."@cs . . "2008-09-19+02:00"^^ . "Bansk\u00E1 Bystrica" . . "[4C25A99D3413]" . . "Bansk\u00E1 Bystrica, SK" . . "Applying of individualized one-to-one marketing - CRM (Customer Relationship Management) (see Peppers D., Rogers M., 2004) calls for changing approaches to company performance evaluation. When evaluating a company performance it is not sufficient to evaluate only a company financial performance but it is necessary to use a far more elaborated and balanced system of market (customer) performance indicators together with performance indicators in terms of company staff innovation potential increase, performance indicators of internal company processes co-creating value for individual customers and financial performance of individual customers. The paper outlines a strategic system concept of company performance measuring and evaluating Balanced Scorecard which is modified for evaluating a course and results of CRM strategy." . "Market Oriented Measurement of Company Performance"@en . "Market Oriented Measurement of Company Performance" . "Applying of individualized one-to-one marketing - CRM (Customer Relationship Management) (see Peppers D., Rogers M., 2004) calls for changing approaches to company performance evaluation. When evaluating a company performance it is not sufficient to evaluate only a company financial performance but it is necessary to use a far more elaborated and balanced system of market (customer) performance indicators together with performance indicators in terms of company staff innovation potential increase, performance indicators of internal company processes co-creating value for individual customers and financial performance of individual customers. The paper outlines a strategic system concept of company performance measuring and evaluating Balanced Scorecard which is modified for evaluating a course and results of CRM strategy."@en . . "25310" . "Tr\u017En\u011B orientovan\u00E9 m\u011B\u0159en\u00ED v\u00FDkonnosti podniku"@cs . "1"^^ . . "Ekon\u00F3mia" . "Market Oriented Measurement of Company Performance"@en . "1"^^ . "Tr\u017En\u011B orientovan\u00E9 m\u011B\u0159en\u00ED v\u00FDkonnosti podniku"@cs . . "978-80-89382-00-2" . . "RIV/00216275:25310/08:00007730" . "P(GA402/06/0577)" . . "377789" . . . . "Problems of Marketing Management in Globalisation" . . "Lo\u0161\u0165\u00E1kov\u00E1, Hana" . "5"^^ . . . . "company performance; BSC; CRM strategy; measurement of company performance"@en . "RIV/00216275:25310/08:00007730!RIV09-GA0-25310___" .