"Mo\u017Enosti vyu\u017Eit\u00ED syst\u00E9mu pro v\u00FDb\u011Br optim\u00E1ln\u00ED strategie obsluhy individu\u00E1ln\u00EDch z\u00E1kazn\u00EDk\u016F"@cs . "P(GA402/06/0577)" . "Bransk\u00E1, Lenka" . . . "RIV/00216275:25310/08:00007720" . "The Possibilities of Using the Optimum Concept of Individual Customer Service System"@en . "2"^^ . "Kaunas" . . . "Current market environment brings companies opportunities as well as threats. The competition has increased together with the pressure for the constant improvements in meeting customer demands. The necessary individualisation of the approach to customers as a result of the constantly increasing competition and related influence on the company economy lead more than ever to the necessity to measure to what extent the chosen customer service strategy is fulfilled in the company processes and how it influences the company?s position on the market as well as its financial results. However, for the company to set up an adequate customer service strategy, a certain system is needed to predict the economic effects (i.e. the total economic effect) of each service strategy. After the implementation of the strategy it also enables to capture the given economic effect. The paper presents a specific example of using the system for selecting the optimum concept of customer service strategy on the basis of the bala" . . "2"^^ . "Kaunas, Lithuania" . "The Possibilities of Using the Optimum Concept of Individual Customer Service System" . "CRM; customer value; customer service strategy; value-creating process"@en . . . . . "2"^^ . "978-9955-25-462-1" . "Nutn\u00E1 individualizace p\u0159\u00EDstupu k z\u00E1kazn\u00EDk\u016Fm jako d\u016Fsledek st\u00E1le se zvy\u0161uj\u00EDc\u00EDho konkuren\u010Dn\u00EDho tlaku a s n\u00ED spojen\u00E9 v\u00FDznamn\u00E9 dopady na ekonomiku podniku, vedou v\u00EDce ne\u017E kdy v minulosti k pot\u0159eb\u011B m\u011B\u0159it, do jak\u00E9 miry je zvolen\u00E1 strategie obsluhy z\u00E1kazn\u00EDk\u016F napl\u0148ov\u00E1na v podnikov\u00FDch procesech a jak ovliv\u0148uje postaven\u00ED podniku na trhu a jeho finan\u010Dn\u00ED v\u00FDsledky. V p\u0159\u00EDsp\u011Bvku je na konkr\u00E9tn\u00EDm p\u0159\u00EDkladu demonstrov\u00E1no pou\u017Eit\u00ED syst\u00E9mu pro v\u00FDb\u011Br optim\u00E1ln\u00ED koncepce obsluhy z\u00E1kazn\u00EDk\u016F na principu rovnov\u00E1hy hodnoty pro z\u00E1kazn\u00EDka a hodnoty z\u00E1kazn\u00EDka pro podnik. Navr\u017Een\u00FD prov\u00E1zan\u00FD syst\u00E9m respektuje soudob\u00E9 p\u0159\u00EDstupy k managementu podniku a pro m\u011B\u0159en\u00ED dopad\u016F zvolen\u00E9 strategie obsluhy jednotliv\u00FDch z\u00E1kazn\u00EDk\u016F na celkovou v\u00FDkonnost podniku vyu\u017E\u00EDv\u00E1 prov\u00E1zanou soustavu jak procesn\u00EDch, tak tr\u017En\u00EDch a finan\u010Dn\u00EDch m\u011B\u0159\u00EDtek."@cs . . "Current market environment brings companies opportunities as well as threats. The competition has increased together with the pressure for the constant improvements in meeting customer demands. The necessary individualisation of the approach to customers as a result of the constantly increasing competition and related influence on the company economy lead more than ever to the necessity to measure to what extent the chosen customer service strategy is fulfilled in the company processes and how it influences the company?s position on the market as well as its financial results. However, for the company to set up an adequate customer service strategy, a certain system is needed to predict the economic effects (i.e. the total economic effect) of each service strategy. After the implementation of the strategy it also enables to capture the given economic effect. The paper presents a specific example of using the system for selecting the optimum concept of customer service strategy on the basis of the bala"@en . . "387876" . . "RIV/00216275:25310/08:00007720!RIV09-GA0-25310___" . "The Possibilities of Using the Optimum Concept of Individual Customer Service System"@en . "[25CE1548EA64]" . . "2008-04-11+02:00"^^ . . . "Mo\u017Enosti vyu\u017Eit\u00ED syst\u00E9mu pro v\u00FDb\u011Br optim\u00E1ln\u00ED strategie obsluhy individu\u00E1ln\u00EDch z\u00E1kazn\u00EDk\u016F"@cs . "Kaunas University of Technology" . . "25310" . "The Possibilities of Using the Optimum Concept of Individual Customer Service System" . "Pecinov\u00E1, Zuzana" . . "Economics and Management 2008" . .