"This paper presents the results of a study of the relationship between the bank image, its structure as a reflection in the minds of individuals and behavioural tendencies in relation to banks. Attitudinal scales were used to identify the contents of the particular banks\u2019 image. The structure of the image was identified by means of factor analysis. The study found that the respondents\u2019 behavioural tendencies, i.e. their willingness to be a client of or to recommend a particular bank, are related to different content components of particular banks and mainly to respondents\u2019 needs. Based on the results, the study identifies the danger that the results of the bank image analysis can be misinterpreted if the respondents\u2019 relationship to the bank is underestimated."@en . "10.7441/joc.2014.01.02" . . . . . . "[548D7C521CC5]" . "I" . . "Bank Image Structure: The Relationship to Consumer Behaviour" . . "http://www.cjournal.cz/files/161.pdf" . "1804-171X" . . . "financial services marketing; bank image; image structure"@en . "6" . . . . "Urb\u00E1nek, Tom\u00E1\u0161" . "Bank Image Structure: The Relationship to Consumer Behaviour"@en . "This paper presents the results of a study of the relationship between the bank image, its structure as a reflection in the minds of individuals and behavioural tendencies in relation to banks. Attitudinal scales were used to identify the contents of the particular banks\u2019 image. The structure of the image was identified by means of factor analysis. The study found that the respondents\u2019 behavioural tendencies, i.e. their willingness to be a client of or to recommend a particular bank, are related to different content components of particular banks and mainly to respondents\u2019 needs. Based on the results, the study identifies the danger that the results of the bank image analysis can be misinterpreted if the respondents\u2019 relationship to the bank is underestimated." . "18"^^ . "14560" . "Luk\u00E1\u0161ov\u00E1, R\u016F\u017Eena" . "Bank Image Structure: The Relationship to Consumer Behaviour"@en . . "4831" . "Bank Image Structure: The Relationship to Consumer Behaviour" . "RIV/00216224:14560/14:00075246!RIV15-MSM-14560___" . "CZ - \u010Cesk\u00E1 republika" . "1"^^ . "Journal of Competitiveness" . "2"^^ . "1" . . "RIV/00216224:14560/14:00075246" .