"Purchasing behavior of fairtrade customers"@en . . "Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis" . . "2"^^ . "1"^^ . . . "11"^^ . . "1211-8516" . . "7" . . . . "V" . "RIV/00216224:14560/13:00069937!RIV14-MSM-14560___" . . "LXI" . "RIV/00216224:14560/13:00069937" . "Corporate Social Responsibility; Fairtrade; political consumer; competitive advantage; buyers` motivation; buyers` behavior; empirical research"@en . . . "10.11118/actaun201361071957" . "14560" . . . "Purchasing behavior of fairtrade customers"@en . "CZ - \u010Cesk\u00E1 republika" . "Purchasing behavior of fairtrade customers" . . "Purchasing behavior of fairtrade customers" . . . "\u010C\u00E1stek, Ond\u0159ej" . "[BAD23802E14A]" . . "Ambro\u017Eov\u00E1, Mariana" . "101049" . "The volume of corporate social responsibility (CSR) activities is increasing worldwide; the European Union considers CSR to be one of the ways to achieve the most competitive economy and CSR awareness is also rising among companies in the Czech Republic, their customers, and the public. Bearing this in mind, Fairtrade goods, a subset of CSR and sustainable development, is an attractive step for vendors to take towards their customers. In this paper, we try to learn who the buyers of Fairtrade products are and what their motivation is in order to help Fairtrade dealers know their target group better, while at the same time helping expand this target group for organizations such as Fairtrade Czech Republic. We utilize an empirical survey and employ both univariate and bivariate statistical analyses (descriptives, associations, correlations) for this purpose."@en . . "The volume of corporate social responsibility (CSR) activities is increasing worldwide; the European Union considers CSR to be one of the ways to achieve the most competitive economy and CSR awareness is also rising among companies in the Czech Republic, their customers, and the public. Bearing this in mind, Fairtrade goods, a subset of CSR and sustainable development, is an attractive step for vendors to take towards their customers. In this paper, we try to learn who the buyers of Fairtrade products are and what their motivation is in order to help Fairtrade dealers know their target group better, while at the same time helping expand this target group for organizations such as Fairtrade Czech Republic. We utilize an empirical survey and employ both univariate and bivariate statistical analyses (descriptives, associations, correlations) for this purpose." .