. . "Destina\u010Dn\u00ED management jako n\u00E1stroj region\u00E1ln\u00ED politiky cestovn\u00EDho ruchu" . . "Destina\u010Dn\u00ED management jako n\u00E1stroj region\u00E1ln\u00ED politiky cestovn\u00EDho ruchu"@cs . "RIV/00216224:14560/12:00060018" . "Masarykova univerzita" . "[2F116C71A751]" . . "Publikace je odbornou monografi\u00ED, kter\u00E1 podrobn\u011Bji pojedn\u00E1v\u00E1 o teoreticko-metodologick\u00FDch v\u00FDchodisc\u00EDch destina\u010Dn\u00EDho managementu, jako\u017Eto specifick\u00E9 formy \u0159\u00EDzen\u00ED, kter\u00E1 se uplat\u0148uje v oblasti cestovn\u00EDho ruchu. Monografie vych\u00E1z\u00ED z premisy, \u017Ee cestovn\u00ED ruch je kl\u00ED\u010Dov\u00FDm faktorem rozvoje region\u016F, a proto je rozpracov\u00E1na problematika politiky cestovn\u00EDho ruchu se zam\u011B\u0159en\u00EDm na institucion\u00E1ln\u00ED n\u00E1stroj region\u00E1ln\u00ED politiky cestovn\u00EDho ruchu, kter\u00FD je schopen zajistit efektivn\u00ED rozvoj cestovn\u00EDho ruchu v regionu. Vedle teoretick\u00FD b\u00E1ze jsou v monografii zahrnuty i v\u00FDsledky \u0159ady v\u00FDzkum\u016F, kter\u00E9 maj\u00ED prok\u00E1zat aplikaci destina\u010Dn\u00EDho managementu v praxi. Analyzov\u00E1ny jsou zahrani\u010Dn\u00ED zku\u0161enosti s destina\u010Dn\u00EDm managementem, kter\u00E9 jsou pou\u017Eity jako v\u00FDchoz\u00ED zdroje komparace v podm\u00EDnk\u00E1ch \u010Cesk\u00E9 republiky."@cs . . "Publikace je odbornou monografi\u00ED, kter\u00E1 podrobn\u011Bji pojedn\u00E1v\u00E1 o teoreticko-metodologick\u00FDch v\u00FDchodisc\u00EDch destina\u010Dn\u00EDho managementu, jako\u017Eto specifick\u00E9 formy \u0159\u00EDzen\u00ED, kter\u00E1 se uplat\u0148uje v oblasti cestovn\u00EDho ruchu. Monografie vych\u00E1z\u00ED z premisy, \u017Ee cestovn\u00ED ruch je kl\u00ED\u010Dov\u00FDm faktorem rozvoje region\u016F, a proto je rozpracov\u00E1na problematika politiky cestovn\u00EDho ruchu se zam\u011B\u0159en\u00EDm na institucion\u00E1ln\u00ED n\u00E1stroj region\u00E1ln\u00ED politiky cestovn\u00EDho ruchu, kter\u00FD je schopen zajistit efektivn\u00ED rozvoj cestovn\u00EDho ruchu v regionu. Vedle teoretick\u00FD b\u00E1ze jsou v monografii zahrnuty i v\u00FDsledky \u0159ady v\u00FDzkum\u016F, kter\u00E9 maj\u00ED prok\u00E1zat aplikaci destina\u010Dn\u00EDho managementu v praxi. Analyzov\u00E1ny jsou zahrani\u010Dn\u00ED zku\u0161enosti s destina\u010Dn\u00EDm managementem, kter\u00E9 jsou pou\u017Eity jako v\u00FDchoz\u00ED zdroje komparace v podm\u00EDnk\u00E1ch \u010Cesk\u00E9 republiky." . . "9788021058477" . "destination management; cooperation; tourism policy; destination managemnet organization"@en . "152"^^ . "Destination management as an instrument for regional tourism policy"@en . "Destina\u010Dn\u00ED management jako n\u00E1stroj region\u00E1ln\u00ED politiky cestovn\u00EDho ruchu" . . "130398" . "S" . "RIV/00216224:14560/12:00060018!RIV13-MSM-14560___" . . . "Destina\u010Dn\u00ED management jako n\u00E1stroj region\u00E1ln\u00ED politiky cestovn\u00EDho ruchu"@cs . "14560" . . . . "1"^^ . . . "1"^^ . . . "The professional monograph deals with theoretical-methodological basis of destination management as a specific form of managing that is applied in the field of tourism. The monograph is based on the premise that tourism is a major factor in region development and therefore it covers the tourism policy issue concerning the institutional instrument of regional tourism policy which is able to provide effective tourism development in a region. Besides the theoretical base, the monograph presents results of several researches that prove the application of destination management into practice. Foreign experience in destination management is analyzed and is used as a comparison to the conditions in the Czech Republic."@en . "Hole\u0161insk\u00E1, Andrea" . "152"^^ . "Neuveden" . "Destina\u010Dn\u00ED management jako n\u00E1stroj region\u00E1ln\u00ED politiky cestovn\u00EDho ruchu" . "Destination management as an instrument for regional tourism policy"@en . "Brno" .