. "Reportov\u00E1n\u00ED o spole\u010Densk\u00E9 odpov\u011Bdnosti podniku" . . "1"^^ . . "1"^^ . "S aplikac\u00ED spole\u010Densk\u00E9 odpov\u011Bdnosti podniku (CSR) v podnikohospod\u00E1\u0159sk\u00E9 praxi je spojov\u00E1no mnoho v\u00FDhod. Ty v\u0161ak \u010Dasto za\u010Dnou na podnik p\u016Fsobit a\u017E p\u0159i zve\u0159ejn\u011Bn\u00ED jeho aktivit. Proto se monografie a v n\u00ED prezentovan\u00FD v\u00FDzkumu zam\u011B\u0159uje na oblast nefinan\u010Dn\u00EDho reportov\u00E1n\u00ED. Stavem CSR reportov\u00E1n\u00ED se v postkomunistick\u00FDch zem\u00EDch zab\u00FDv\u00E1 jen velmi m\u00E1lo v\u00FDzkum\u016F. Hodnocen\u00ED tak\u00E9 \u010Dasto omezuj\u00ED jen na vybran\u00E1 hlediska reportov\u00E1n\u00ED. Proto se stalo hlavn\u00ED ambic\u00ED v\u00FDzkumu identifikovat integruj\u00EDc\u00ED p\u0159\u00EDstup podnik\u016F k za\u010Dle\u0148ov\u00E1n\u00ED CSR informac\u00ED do v\u00FDro\u010Dn\u00EDch zpr\u00E1v v \u010CR. Jako vhodn\u00E1 metoda pro odhalen\u00ED p\u0159\u00EDstupu byla vybr\u00E1na kvantitativn\u00ED obsahov\u00E1 anal\u00FDza. K\u00F3dovac\u00ED sch\u00E9ma nebylo p\u0159ejato z jin\u00FDch v\u00FDzkum\u016F, ale vytvo\u0159eno s vyu\u017Eit\u00EDm otev\u0159en\u00E9ho k\u00F3dov\u00E1n\u00ED. V\u00FDhodou takto sestaven\u00E9 metodiky je, \u017Ee umo\u017E\u0148uje identifikovat specifika v analyzovan\u00E9m materi\u00E1lu, co\u017E je pln\u011B v souladu s exploratorn\u00EDm charakterem v\u00FDzkumu."@cs . "Corporate social responsibility reporting"@en . "226601" . . "Reportov\u00E1n\u00ED o spole\u010Densk\u00E9 odpov\u011Bdnosti podniku"@cs . . "[185D65787889]" . "188"^^ . "978-80-210-5694-7" . "Neuveden" . . "Implementation of Corporate Social Responsibility (CSR) in corporate practice brings many advantages. Many of them start to affect the company only after publication of its CSR activities. This finding constitutes the ground for this monograph\u2019s concentration on the area of CSR reporting. Only a little number of researches deals with determination of the state of CSR reporting in post-communist countries and the evaluation is often limited to selected displays of CSR reporting. For this reason, the target of the research presented herein was set as identification of integrating approach to integration of CSR information within their Annual Report in the Czech Republic. For the identification of approach, the quantitative content analysis was selected as the most suitable method. The coding scheme was created with use of the open coding."@en . "Brno" . "Ka\u0161parov\u00E1, Kl\u00E1ra" . . "Reportov\u00E1n\u00ED o spole\u010Densk\u00E9 odpov\u011Bdnosti podniku" . . "Reporting; corporate social responsibility; stakeholders; content analysis; open coding"@en . "14560" . . "RIV/00216224:14560/11:00055661" . "Masarykova univerzita" . . "Reportov\u00E1n\u00ED o spole\u010Densk\u00E9 odpov\u011Bdnosti podniku" . "Reportov\u00E1n\u00ED o spole\u010Densk\u00E9 odpov\u011Bdnosti podniku"@cs . . . . . . "P(1M0524), S" . "Corporate social responsibility reporting"@en . . "188"^^ . . "RIV/00216224:14560/11:00055661!RIV12-MSM-14560___" . . . "10.5817/CZ.MUNI.M210-5694-2011" . "S aplikac\u00ED spole\u010Densk\u00E9 odpov\u011Bdnosti podniku (CSR) v podnikohospod\u00E1\u0159sk\u00E9 praxi je spojov\u00E1no mnoho v\u00FDhod. Ty v\u0161ak \u010Dasto za\u010Dnou na podnik p\u016Fsobit a\u017E p\u0159i zve\u0159ejn\u011Bn\u00ED jeho aktivit. Proto se monografie a v n\u00ED prezentovan\u00FD v\u00FDzkumu zam\u011B\u0159uje na oblast nefinan\u010Dn\u00EDho reportov\u00E1n\u00ED. Stavem CSR reportov\u00E1n\u00ED se v postkomunistick\u00FDch zem\u00EDch zab\u00FDv\u00E1 jen velmi m\u00E1lo v\u00FDzkum\u016F. Hodnocen\u00ED tak\u00E9 \u010Dasto omezuj\u00ED jen na vybran\u00E1 hlediska reportov\u00E1n\u00ED. Proto se stalo hlavn\u00ED ambic\u00ED v\u00FDzkumu identifikovat integruj\u00EDc\u00ED p\u0159\u00EDstup podnik\u016F k za\u010Dle\u0148ov\u00E1n\u00ED CSR informac\u00ED do v\u00FDro\u010Dn\u00EDch zpr\u00E1v v \u010CR. Jako vhodn\u00E1 metoda pro odhalen\u00ED p\u0159\u00EDstupu byla vybr\u00E1na kvantitativn\u00ED obsahov\u00E1 anal\u00FDza. K\u00F3dovac\u00ED sch\u00E9ma nebylo p\u0159ejato z jin\u00FDch v\u00FDzkum\u016F, ale vytvo\u0159eno s vyu\u017Eit\u00EDm otev\u0159en\u00E9ho k\u00F3dov\u00E1n\u00ED. V\u00FDhodou takto sestaven\u00E9 metodiky je, \u017Ee umo\u017E\u0148uje identifikovat specifika v analyzovan\u00E9m materi\u00E1lu, co\u017E je pln\u011B v souladu s exploratorn\u00EDm charakterem v\u00FDzkumu." .