. "P\u0159edm\u011Btem pr\u00E1ce je anal\u00FDza marketingov\u00FDch n\u00E1stroj\u016F v mal\u00FDch a st\u0159edn\u00EDch podnic\u00EDch v \u010CR. Zkoum\u00E1ny nejsou pouze jednotliv\u00E9 marketingov\u00E9 n\u00E1stroje, ale tak\u00E9 jejich vz\u00E1jemn\u00E9 vazby v\u010Detn\u011B vazeb na velikost podniku. C\u00EDlem v\u00FDzkumu tak je zjistit jak\u00E9 marketingov\u00E9 n\u00E1stroje tyto podniky v \u010CR vyu\u017E\u00EDvaj\u00ED. D\u00EDl\u010D\u00EDm c\u00EDlem je tak\u00E9 odhalen\u00ED p\u0159\u00ED\u010Din vyu\u017E\u00EDv\u00E1n\u00ED p\u0159\u00EDslu\u0161n\u00FDch n\u00E1stroj\u016F v p\u0159\u00EDslu\u0161n\u00E9m rozsahu." . "507978" . "1214-9594" . . . . "3"^^ . "The using of marketing's instruments in SME"@en . "CZ - \u010Cesk\u00E1 republika" . . "Trend marketing : m\u011Bs\u00ED\u010Dn\u00EDk pro marketingov\u00FD management" . . "Dvo\u0159\u00E1kov\u00E1, Petra" . "14560" . "Such\u00E1nek, Petr" . "4"^^ . "1" . . "[130607693C48]" . "\u0160palek, Ji\u0159\u00ED" . "The using of marketing's instruments in SME"@en . . . "Vyu\u017Eit\u00ED marketingov\u00FDch n\u00E1stroj\u016F v mal\u00FDch a st\u0159edn\u00EDch firm\u00E1ch" . "Vyu\u017Eit\u00ED marketingov\u00FDch n\u00E1stroj\u016F v mal\u00FDch a st\u0159edn\u00EDch firm\u00E1ch"@cs . "3" . . . . . "RIV/00216224:14560/06:00015587" . "RIV/00216224:14560/06:00015587!RIV08-GA0-14560___" . "the mix of marketing; analyse; SME"@en . . . . "Vyu\u017Eit\u00ED marketingov\u00FDch n\u00E1stroj\u016F v mal\u00FDch a st\u0159edn\u00EDch firm\u00E1ch"@cs . "Vyu\u017Eit\u00ED marketingov\u00FDch n\u00E1stroj\u016F v mal\u00FDch a st\u0159edn\u00EDch firm\u00E1ch" . "P\u0159edm\u011Btem pr\u00E1ce je anal\u00FDza marketingov\u00FDch n\u00E1stroj\u016F v mal\u00FDch a st\u0159edn\u00EDch podnic\u00EDch v \u010CR. Zkoum\u00E1ny nejsou pouze jednotliv\u00E9 marketingov\u00E9 n\u00E1stroje, ale tak\u00E9 jejich vz\u00E1jemn\u00E9 vazby v\u010Detn\u011B vazeb na velikost podniku. C\u00EDlem v\u00FDzkumu tak je zjistit jak\u00E9 marketingov\u00E9 n\u00E1stroje tyto podniky v \u010CR vyu\u017E\u00EDvaj\u00ED. D\u00EDl\u010D\u00EDm c\u00EDlem je tak\u00E9 odhalen\u00ED p\u0159\u00ED\u010Din vyu\u017E\u00EDv\u00E1n\u00ED p\u0159\u00EDslu\u0161n\u00FDch n\u00E1stroj\u016F v p\u0159\u00EDslu\u0161n\u00E9m rozsahu."@cs . . "P(GA402/05/0853)" . "The topic of the paper is an analyse of marketing instruments in SME in the Czech Republic. The aim of the research is to discover what marketing instruments are used by SME in the Czech Republic. The research wants to find out main reasons of usage of these instruments in relevant range too."@en . "26-29" . "3"^^ .