. "P\u0159\u00EDsp\u011Bvek se zam\u011B\u0159uje na zmapov\u00E1n\u00ED v\u00FDvoje a zku\u0161enost\u00ED v oblasti destina\u010Dn\u00EDho managementu a marketingu v turistick\u00E9m regionu Ji\u017En\u00ED Morava. V \u00FAvodnu je stru\u010Dn\u011B charakterziov\u00E1n sou\u010Dasn\u00FD stav destina\u010Dn\u00EDho managementu a marketingu v Evrop\u011B a jeho v\u00FDvoj na \u00FAzem\u00ED \u010CR. St\u011B\u017Eejn\u00ED \u010D\u00E1st p\u0159\u00EDsp\u011Bvku se zab\u00FDv\u00E1 detailn\u00ED anal\u00FDzou praktick\u00E9 realizace destina\u010Dn\u00EDho managementu a marketingu na jednotliv\u00FDch hierarchick\u00FDch \u00FArovn\u00EDch (tj. lok\u00E1ln\u00ED, region\u00E1ln\u00ED a krajsk\u00E9). Na z\u00E1v\u011Br jsou nast\u00EDn\u011Bny z\u00E1kladn\u00ED probl\u00E9my destina\u010Dn\u00EDho managementu a marketingu v dan\u00E9m turistick\u00E9m regionu a mo\u017Enosti jejich \u0159e\u0161en\u00ED."@cs . "Marketing a management v turistick\u00E9 destinaci Ji\u017En\u00ED Morava"@cs . "6"^^ . "RIV/00216224:14410/04:00010214" . "destina\u010Dn\u00ED management; destina\u010Dn\u00ED marketing; turistick\u00FD region; organizace cestovn\u00EDho ruchu; realizace destina\u010Dn\u00EDho managementu a marketingu"@en . "T\u00E1bor" . "Metelkov\u00E1, Petra" . "Z(MSM 145600001)" . "T\u00E1bor" . "192-197" . "Recenzovan\u00FD sborn\u00EDk + CD ROM refer\u00E1t\u016F z 9. mezin\u00E1rodn\u00ED konference na t\u00E9ma: %22Cestovn\u00ED ruch, region\u00E1ln\u00ED rozvoj a \u0161kolstv\u00ED%22" . "This contribution reports on the development and experience in destination management and marketing in the tourist region of South Moravia. It characterizes the current status of destination management and marketing in Europe and its development in the Czech Republic. Further, it discusses the practical realization of destination management and marketing at particular levels of the chosen region. Finally, it describes the main problems of destination management and marketing in selected tourist regions and the respective possible solutions." . . "\u0160auer, Martin" . . . "Jiho\u010Desk\u00E1 univerzita v \u010Cesk\u00FDch Bud\u011Bjovic\u00EDch. Zem\u011Bd\u011Blsk\u00E1 fakulta. Katedra cestovn\u00EDho ruchu" . . . "This contribution reports on the development and experience in destination management and marketing in the tourist region of South Moravia. It characterizes the current status of destination management and marketing in Europe and its development in the Czech Republic. Further, it discusses the practical realization of destination management and marketing at particular levels of the chosen region. Finally, it describes the main problems of destination management and marketing in selected tourist regions and the respective possible solutions."@en . . "Vystoupil, Ji\u0159\u00ED" . "Marketing and Management in the Tourist Destination of South Moravia"@en . "RIV/00216224:14410/04:00010214!RIV08-MSM-14410___" . "80-7040-690-9" . "4"^^ . . "Marketing a management v turistick\u00E9 destinaci Ji\u017En\u00ED Morava"@cs . . "2004-05-19+02:00"^^ . "[53D670BFDD0A]" . . "4"^^ . "14410" . "Hole\u0161insk\u00E1, Andrea" . . . . . . "Marketing and Management in the Tourist Destination of South Moravia" . . "Marketing and Management in the Tourist Destination of South Moravia"@en . . . "Marketing and Management in the Tourist Destination of South Moravia" . . . "572335" . .