"V rovine teoretickej sa pr\u00EDspevok zameriava na \u0161pecifik\u00E1ciu obsahovej str\u00E1nky pojmu \u201Erealitn\u00FD imid\u017E (miesta)\u201C, pri\u010Dom n\u00E1sledne ho predstavuje aj v rovine aplika\u010Dnej. Z tohto h\u013Eadiska je hlavn\u00FDm cie\u013Eom pr\u00EDspevku zhodnotenie a vz\u00E1jomn\u00E9 porovnanie dvoch poh\u013Eadov na kvalitu \u017Eivotn\u00FDch podmienok v r\u00E1mci zvolenej lokality (miesta) na \u00FAzem\u00ED mesta Bratislava. Prv\u00FD poh\u013Ead je pritom reprezentovan\u00FD pr\u00E1ve spom\u00EDnan\u00FDm \u201Erealitn\u00FDm imid\u017Eom\u201C, druh\u00FD poh\u013Ead by mal uveden\u00E9 miesto predstavi\u0165 v \u0161ir\u0161om faktografickom kontexte." . . "S" . "RIV/00216224:14310/11:00055772!RIV12-MSM-14310___" . "978-80-89580-02-6" . . . . "217148" . "image of place; real estate image; Bratislava"@en . "Bratislava" . "The image of place: real estate image vs. the actual state"@en . . . "Bratislava" . . "RIV/00216224:14310/11:00055772" . "\u0160u\u0161ka, Pavel" . "2"^^ . "The image of place: real estate image vs. the actual state"@en . "3"^^ . . . "Obraz miesta - realitn\u00FD imid\u017E verzus re\u00E1lny stav" . "Soukalov\u00E1, Lucie" . . . "2011-01-01+01:00"^^ . . "14310" . . "Andr\u00E1\u0161ko, Ivan" . "The paper starts with a breaf conceptualisation of \u201Ereal estate image\u201C, followed by its application in the case of a particular building project. Provided information were compared and related into wider factual context. Expected differences between the picture produced for commercial purposses and several aspects of actual situation were confirmed, while difference between the two would grow even bigger as the result of the actual project realisation."@en . . "Geografick\u00FD \u00FAstav SAV" . "[791B310310AF]" . "\u010Casovo-priestorov\u00E9 aspekty region\u00E1lnych \u0161trukt\u00FAr \u010CR a SR" . . "6"^^ . . . "Obraz miesta - realitn\u00FD imid\u017E verzus re\u00E1lny stav" .