. . . . "Obsah a forma \u2013 vybran\u00E9 aspekty prom\u011Bny \u010Desk\u00FDch den\u00EDk\u016F"@cs . . . "V kapitole %22Obsah a forma - vybran\u00E9 aspekty prom\u011Bny \u010Desk\u00FDch den\u00EDk\u016F%22 se upozor\u0148uje na to, \u017Ee vydavatel\u00E9 se sna\u017E\u00ED sn\u00ED\u017Eit pokles prodeje a dopad konkurence digit\u00E1ln\u00EDch a online m\u00E9di\u00ED zav\u00E1d\u011Bn\u00EDm zm\u011Bn ve form\u011B a obsahu novin. D\u00E1vaj\u00ED p\u0159ednost t\u00E9mat\u016Fm, kter\u00E1 zvy\u0161uj\u00ED prodej. Existence sestersk\u00FDch zpravodajsk\u00FDch web\u016F tak\u00E9 ovliv\u0148uje obsah \u010Desk\u00FDch den\u00EDk\u016F. Pokud jde o formu, hlavn\u00EDm trendem je vizualizace. Fotografie a tituly se zv\u011Bt\u0161uj\u00ED, str\u00E1nky jsou uspo\u0159\u00E1d\u00E1ny l\u00E9pe, a grafick\u00E9 prvky zvy\u0161uj\u00ED orientaci \u010Dten\u00E1\u0159\u016F. Rozvoj publika\u010Dn\u00EDch a komunika\u010Dn\u00EDch technologi\u00ED p\u0159in\u00E1\u0161\u00ED nov\u00E9 mo\u017Enosti distribuce - nap\u0159\u00EDklad v\u0161echny \u010Desk\u00E9 noviny nab\u00EDzej\u00ED stahovateln\u00FD obsah do mobiln\u00EDch za\u0159\u00EDzen\u00ED."@cs . "Obsah a forma \u2013 vybran\u00E9 aspekty prom\u011Bny \u010Desk\u00FDch den\u00EDk\u016F" . . "[A73F6CF55FAB]" . . "Obsah a forma \u2013 vybran\u00E9 aspekty prom\u011Bny \u010Desk\u00FDch den\u00EDk\u016F" . "240"^^ . . "The Content and the Form \u2013 Selected Aspects of Czech Dailies Transformation"@en . . "14230" . . "9788021058255" . . "155495" . "RIV/00216224:14230/12:00062462!RIV13-MSM-14230___" . . . . "Brno" . . "neuveden" . "31"^^ . "S" . . "Obsah a forma \u2013 vybran\u00E9 aspekty prom\u011Bny \u010Desk\u00FDch den\u00EDk\u016F"@cs . "Burgr, Rudolf" . . "The Content and the Form \u2013 Selected Aspects of Czech Dailies Transformation"@en . . "Nov\u00E9 trendy v m\u00E9di\u00EDch I : Online a ti\u0161t\u011Bn\u00E1 m\u00E9dia" . "1"^^ . . "V kapitole %22Obsah a forma - vybran\u00E9 aspekty prom\u011Bny \u010Desk\u00FDch den\u00EDk\u016F%22 se upozor\u0148uje na to, \u017Ee vydavatel\u00E9 se sna\u017E\u00ED sn\u00ED\u017Eit pokles prodeje a dopad konkurence digit\u00E1ln\u00EDch a online m\u00E9di\u00ED zav\u00E1d\u011Bn\u00EDm zm\u011Bn ve form\u011B a obsahu novin. D\u00E1vaj\u00ED p\u0159ednost t\u00E9mat\u016Fm, kter\u00E1 zvy\u0161uj\u00ED prodej. Existence sestersk\u00FDch zpravodajsk\u00FDch web\u016F tak\u00E9 ovliv\u0148uje obsah \u010Desk\u00FDch den\u00EDk\u016F. Pokud jde o formu, hlavn\u00EDm trendem je vizualizace. Fotografie a tituly se zv\u011Bt\u0161uj\u00ED, str\u00E1nky jsou uspo\u0159\u00E1d\u00E1ny l\u00E9pe, a grafick\u00E9 prvky zvy\u0161uj\u00ED orientaci \u010Dten\u00E1\u0159\u016F. Rozvoj publika\u010Dn\u00EDch a komunika\u010Dn\u00EDch technologi\u00ED p\u0159in\u00E1\u0161\u00ED nov\u00E9 mo\u017Enosti distribuce - nap\u0159\u00EDklad v\u0161echny \u010Desk\u00E9 noviny nab\u00EDzej\u00ED stahovateln\u00FD obsah do mobiln\u00EDch za\u0159\u00EDzen\u00ED." . . . . . "Masarykova univerzita" . "1"^^ . . "The chapter \u201CThe Content and the Form \u2013 Selected Aspects of Czech Dailies Transformation\u201D points out that publishers try to reduce the decrease in circulation and impacts of the digital and online media competition by introducing changes into design and content of the newspapers. They prefer topics that increase sales. The existence of sister news webs also influence the content of Czech dailies. As far as the form is concerned, the main trend is visualization. Pictures and titles have grown bigger, the layout is arranged better, and graphical features enhancing readers\u2019 orientation appear. The development of communication technologies is important \u2013 for example, all newspapers of the Czech quality press offer downloadable content."@en . "RIV/00216224:14230/12:00062462" . . . "form; content; column; reader\u2019s topic; reader\u2019s relevence; news value; layout; newspaper; news web; design; visualization; content management system; CMS; publishing platform; distribution channel"@en .