"RIV/00216224:14230/11:00055180!RIV12-MSM-14230___" . "2"^^ . "political brand; political parties; political marketing; brand personality"@en . . . "RIV/00216224:14230/11:00055180" . "The article deals with the concept of political brand, focusing on brand personality. Up until now, the debate in political science has mainly revolved around the issue of the proper conceptualisation and measurement of the phenomenon, with most contributions coming from UK political scientists. Our aim is to discuss the merits and limits of transferring existing conceptual and research tools into the Czech context. The finding is that the commonly used six-dimensional model (Smith 2009) can be employed in the Czech settings as well. However, when it comes to brand personality, none of the established Czech political parties can claim its personality is perceived uniformly across a sample of first-time voters. Agreement about the nature of any given party\u2019s personality is of a somewhat higher level among those who tend to see that party in positive terms."@en . "Soci\u00E1ln\u00ED studia" . . "\u010Cl\u00E1nek se v\u011Bnuje jedn\u00E9 z dimenz\u00ED konceptu politick\u00E9 zna\u010Dky \u2013 jej\u00ED osobnosti. P\u0159edstavuje dosavadn\u00ED v\u00FDzkum v dan\u00E9 oblasti a metodou p\u0159\u00EDpadov\u00E9 studie vn\u00EDm\u00E1n\u00ED osobnosti zna\u010Dky hlavn\u00EDch \u010Desk\u00FDch politick\u00FDch stran prvovoli\u010Di se sna\u017E\u00ED prov\u011B\u0159it mo\u017Enosti p\u0159enosu konceptu\u00E1ln\u00EDch n\u00E1stroj\u016F na zkoum\u00E1n\u00ED osobnosti zna\u010Dky p\u0159ev\u00E1\u017En\u011B britsk\u00E9 provenience do \u010Desk\u00E9ho prost\u0159ed\u00ED. Ukazuje se, \u017Ee \u0161estidimenzion\u00E1ln\u00ED m\u011B\u0159\u00EDc\u00ED n\u00E1stroj (Smith 2009) je i v na\u0161em prost\u0159ed\u00ED v\u00EDcem\u00E9n\u011B pou\u017Eiteln\u00FD, osobnost zna\u010Dky ani jedn\u00E9 z \u010Desk\u00FDch politick\u00FDch stran v\u0161ak prozat\u00EDm nen\u00ED vn\u00EDm\u00E1na respondenty p\u0159\u00EDli\u0161 jednotn\u011B. U v\u0161ech stran d\u00E1le nach\u00E1z\u00EDme vzorec, kter\u00FD ukazuje, \u017Ee shoda o tom, jak\u00E1 je osobnost zna\u010Dky, je v\u011Bt\u0161\u00ED mezi sympatizanty strany ne\u017E mezi ostatn\u00EDmi respondenty"@cs . . . . "Sebejist\u00E9 a troufal\u00E9, ale ne vzru\u0161uj\u00EDc\u00ED. Osobnost zna\u010Dek \u010Desk\u00FDch politick\u00FDch stran v perspektiv\u011B prvovoli\u010D\u016F" . "25"^^ . . "Confident and Daring, but Unexciting: Brand Personality of the Czech Political Parties as Perceived by First-Time Voters."@en . "[56412151692C]" . . "14230" . . "3" . . "Sebejist\u00E9 a troufal\u00E9, ale ne vzru\u0161uj\u00EDc\u00ED. Osobnost zna\u010Dek \u010Desk\u00FDch politick\u00FDch stran v perspektiv\u011B prvovoli\u010D\u016F" . "Chytilek, Roman" . "8" . "Sebejist\u00E9 a troufal\u00E9, ale ne vzru\u0161uj\u00EDc\u00ED. Osobnost zna\u010Dek \u010Desk\u00FDch politick\u00FDch stran v perspektiv\u011B prvovoli\u010D\u016F"@cs . "Z(MSM0021622407)" . "\u010Cl\u00E1nek se v\u011Bnuje jedn\u00E9 z dimenz\u00ED konceptu politick\u00E9 zna\u010Dky \u2013 jej\u00ED osobnosti. P\u0159edstavuje dosavadn\u00ED v\u00FDzkum v dan\u00E9 oblasti a metodou p\u0159\u00EDpadov\u00E9 studie vn\u00EDm\u00E1n\u00ED osobnosti zna\u010Dky hlavn\u00EDch \u010Desk\u00FDch politick\u00FDch stran prvovoli\u010Di se sna\u017E\u00ED prov\u011B\u0159it mo\u017Enosti p\u0159enosu konceptu\u00E1ln\u00EDch n\u00E1stroj\u016F na zkoum\u00E1n\u00ED osobnosti zna\u010Dky p\u0159ev\u00E1\u017En\u011B britsk\u00E9 provenience do \u010Desk\u00E9ho prost\u0159ed\u00ED. Ukazuje se, \u017Ee \u0161estidimenzion\u00E1ln\u00ED m\u011B\u0159\u00EDc\u00ED n\u00E1stroj (Smith 2009) je i v na\u0161em prost\u0159ed\u00ED v\u00EDcem\u00E9n\u011B pou\u017Eiteln\u00FD, osobnost zna\u010Dky ani jedn\u00E9 z \u010Desk\u00FDch politick\u00FDch stran v\u0161ak prozat\u00EDm nen\u00ED vn\u00EDm\u00E1na respondenty p\u0159\u00EDli\u0161 jednotn\u011B. U v\u0161ech stran d\u00E1le nach\u00E1z\u00EDme vzorec, kter\u00FD ukazuje, \u017Ee shoda o tom, jak\u00E1 je osobnost zna\u010Dky, je v\u011Bt\u0161\u00ED mezi sympatizanty strany ne\u017E mezi ostatn\u00EDmi respondenty" . "1214-813X" . . "Confident and Daring, but Unexciting: Brand Personality of the Czech Political Parties as Perceived by First-Time Voters."@en . . "228496" . "Sebejist\u00E9 a troufal\u00E9, ale ne vzru\u0161uj\u00EDc\u00ED. Osobnost zna\u010Dek \u010Desk\u00FDch politick\u00FDch stran v perspektiv\u011B prvovoli\u010D\u016F"@cs . . "\u0160imon, Ji\u0159\u00ED" . . . "CZ - \u010Cesk\u00E1 republika" . "2"^^ . . . .