. "Bure\u0161ov\u00E1, Iva" . . "\u0160ulkov\u00E1, Petra" . "I" . "Cie\u013Aom v\u00FDskumnej \u0161t\u00FAdie bola explor\u00E1cia mo\u017En\u00FDch s\u00FAvislost\u00ED medzi vybran\u00FDmi osobnostn\u00EDmi charakteristikami a n\u00E1kupn\u00FDmi \u0161t\u00FDlmi u osob v obdob\u00ED mladej dospelosti a presk\u00FAmanie psychometrick\u00FDch parametrov pou\u017Eit\u00FDch metod pre ich \u010Fal\u0161ie pou\u017Eitie v r\u00E1mci pl\u00E1novan\u00E9ho medzikult\u00FArneho zrovnania. Kvantitat\u00EDvny design v\u00FDskumu bol realizovan\u00FD formou jednor\u00E1zov\u00E9ho dotazn\u00EDkov\u00E9ho \u0161etrenia na s\u00FAbore 253 respondentov. Pou\u017Eit\u00E9 boli met\u00F3dy: NEO-FFI (Costa, McCrae, 1989) a CSI (Consumer Style Inventory, Sproles, Kendall, 1986). Prim\u00E1rnym z\u00E1ujmom autorov \u0161t\u00FAdie bolo overi\u0165, \u010Di a ak\u00FDm sposobom ovplyv\u0148uj\u00FA ur\u010Dit\u00E9 psychologick\u00E9 charakteristiky rozhodoavacie strat\u00E9gie a n\u00E1kupn\u00E9 \u0161t\u00FDly s\u00FA\u010Dasn\u00FDch mlad\u00FDch \u013Eud\u00ED a jako tesn\u00FD je ich vztah k prezentovaniu vlastnej identity cez \u0161t\u00FDl obliekania." . "Osobnos\u0165 a n\u00E1kupn\u00E9 \u0161t\u00FDly u mlad\u00FDch dospel\u00FDch" . "Personality and shopping styles in young adults"@en . "2"^^ . "Personality and shopping styles in young adults"@en . "[476507E5CD51]" . . . "RIV/00216224:14210/13:00071580!RIV14-MSM-14210___" . "14210" . . . . "Osobnos\u0165 a n\u00E1kupn\u00E9 \u0161t\u00FDly u mlad\u00FDch dospel\u00FDch" . . . "94734" . . . "RIV/00216224:14210/13:00071580" . . . "The purpose of this study was the exploration of possible associations between specific personality traits and shopping styles in the context of fashion at the developmental stage of young adulthood (20-30). Quantitative research was realized on 253 respondents from Slovakia. Two methods were used: NEO-FFI, focused on personality traits and CSI, focused on identifying shopping styles. Six shopping styles in young Slovak adults were identified, namely Hedonistic fashion-conscious, Careful quality-conscious, Carelessly confused, Impulsively carefree, Habitual brand-loyal and Brand-conscious. The strongest correlations were found between Neuroticism and the Carelessly confused (positive), Agreeableness and the Careful quality-conscious (negative), Consciousness and the Careful quality-conscious (positive) and Extraversion and Hedonistic fashion-conscious."@en . . . . "2"^^ . . . "personality; shopping styles; young; adulthood; identity"@en .