. "museum; museology; marketing"@en . . "Muzejn\u00ED marketing" . . "RIV/00216224:14210/10:00069680!RIV14-MSM-14210___" . "[7A07B44BB37F]" . "1"^^ . "1"^^ . "2009-01-01+01:00"^^ . "10"^^ . "Marketing je dnes d\u016Fle\u017Eit\u00FDm n\u00E1strojem pr\u00E1ce i kulturn\u00EDch instituc\u00ED, v\u010Detn\u011B muze\u00ED. Ve \u010Dl\u00E1nku se sna\u017E\u00EDm popsat vazby mezi muzejn\u00ED teori\u00ED a prax\u00ED a marketingem. A tak\u00E9 jeho u\u017Eit\u00EDm pro pot\u0159eby muzea."@cs . "Muzea, muzeologie a marketing"@cs . . . . . . . "Marketing je dnes d\u016Fle\u017Eit\u00FDm n\u00E1strojem pr\u00E1ce i kulturn\u00EDch instituc\u00ED, v\u010Detn\u011B muze\u00ED. Ve \u010Dl\u00E1nku se sna\u017E\u00EDm popsat vazby mezi muzejn\u00ED teori\u00ED a prax\u00ED a marketingem. A tak\u00E9 jeho u\u017Eit\u00EDm pro pot\u0159eby muzea." . "14210" . "V" . . . "Holman, Pavel" . "Museums, museology and marketing"@en . "Hodon\u00EDn" . . "Marketing is significant element of work in cultural sphere and in museums too. I want to describe relations between museum practice and theory and marketing. And using of marketing in museum practice."@en . "Hodon\u00EDn" . "Museums, museology and marketing"@en . "Muzea, muzeologie a marketing"@cs . "RIV/00216224:14210/10:00069680" . "Muzea, muzeologie a marketing" . . "273297" . "Masarykovo muzeum v Hodon\u00EDn\u011B" . "Muzea, muzeologie a marketing" . "9788087375013" . . .