"Pelclov\u00E1, Jana" . . "Slovo-obraz-zvuk v reklam\u011B" . "Slovo-obraz-zvuk v reklam\u011B"@cs . "395334" . "RIV/00216224:14210/08:00052045" . "2007-01-01+01:00"^^ . . "334"^^ . "Univerzita Palack\u00E9ho v Olomouci" . . . . "14210" . "Word-Picture-Sound in Advertising"@en . "Slovo-obraz-zvuk v reklam\u011B" . "978-80-244-2054-7" . "Slovo-obraz-zvuk v reklam\u011B"@cs . "P\u0159\u00EDsp\u011Bvek se zam\u011B\u0159uje na aktualizace verb\u00E1ln\u00EDch a neverb\u00E1ln\u00EDch komunika\u010Dn\u00EDch k\u00F3d\u016F v ti\u0161t\u011Bn\u00E9 reklam\u011B. I kdy\u017E m\u00E1 reklama v \u010Dasopisech k dispozici pouze verb\u00E1ln\u00ED a vizu\u00E1ln\u00ED k\u00F3d, dok\u00E1\u017Ee p\u016Fsobit na v\u0161echny na\u0161e smysly, kter\u00FDmi vn\u00EDm\u00E1me okol\u00ED. Apelu na na\u0161e smysly je dosa\u017Eeno p\u0159edev\u0161\u00EDm contextualizac\u00ED verb\u00E1ln\u00EDho a obrazov\u00E9ho k\u00F3du."@cs . "N" . "RIV/00216224:14210/08:00052045!RIV12-MSM-14210___" . "Olomouc" . "Olomouc" . "Word-Picture-Sound in Advertising"@en . "[6DA4ABBD7F4D]" . "P\u0159\u00EDsp\u011Bvek se zam\u011B\u0159uje na aktualizace verb\u00E1ln\u00EDch a neverb\u00E1ln\u00EDch komunika\u010Dn\u00EDch k\u00F3d\u016F v ti\u0161t\u011Bn\u00E9 reklam\u011B. I kdy\u017E m\u00E1 reklama v \u010Dasopisech k dispozici pouze verb\u00E1ln\u00ED a vizu\u00E1ln\u00ED k\u00F3d, dok\u00E1\u017Ee p\u016Fsobit na v\u0161echny na\u0161e smysly, kter\u00FDmi vn\u00EDm\u00E1me okol\u00ED. Apelu na na\u0161e smysly je dosa\u017Eeno p\u0159edev\u0161\u00EDm contextualizac\u00ED verb\u00E1ln\u00EDho a obrazov\u00E9ho k\u00F3du." . . . . . . "Intermedialita: Slovo - obraz - zvuk. Sborn\u00EDk p\u0159\u00EDsp\u011Bvk\u016F z mezin\u00E1rodn\u00EDho sympozia" . . . . "advertising; senses; verbal and non-verbal codes"@en . . . "The objective of the paper is to study the actualization of verbal and non-verbal codes of communication in press advetitisng. Even though advertising in magazines can employ only the verbal and visual code, it is able to address all our senses. It is the contextualization of the verbal and visual codes that enable the persuader to address our senses."@en . "1"^^ . "1"^^ .