"Cajthaml, Martin" . "7"^^ . "978-3-8300-2194-0" . "494578" . "value; choice; subjectivelly satisfying"@en . "Hamburg" . "Principles of Customer Evaluation" . . . "Principles of Customer Evaluation"@en . . "1"^^ . . . "RIV/00216224:14210/06:00034184!RIV10-MSM-14210___" . "[204BD93E7DE4]" . "The aim of the paper is to analyse basic paterns of customers motivation." . "14210" . . "Verlag Dr. Kovac" . . . . "1"^^ . "International Customer Behaviour and Retailing Research" . . . . "The aim of the paper is to analyse basic paterns of customers motivation."@en . "2006-01-01+01:00"^^ . . . "Principles of Customer Evaluation"@en . . "Principles of Customer Evaluation" . "RIV/00216224:14210/06:00034184" . "S" . "Vaduz, Liechten\u0161tejnsko" .