"1"^^ . "In our account, we have focused on the linguistic aspects of advertising slogans as an important part of the text in advertising communicatin item in the Russian-language environment. The sentence analysis demonstrates the very nonstandard character of advertising slogans, as it incorporates the typical elements of all functional styles."@en . "80-86845-15-X" . . . . "RIV/00216224:14210/05:00030972!RIV10-MSM-14210___" . "Reklamn\u00ED slogan v ru\u0161tin\u011B a \u010De\u0161tin\u011B" . "S" . "RIV/00216224:14210/05:00030972" . "advertising slogans advertising communication postmodern society informative chracter typical elements of all functional styles linguistic aspects of advertising slogans"@en . . "Univerzita Hradec Kr\u00E1lov\u00E9" . "8"^^ . . . "540587" . "\u00DAst\u00ED nad Orlic\u00ED" . "Brandner, Ale\u0161" . . . "1"^^ . . . "OFTIS" . "Reklamn\u00ED slogan pat\u0159\u00ED k masov\u011B-komunika\u010Dn\u00EDm text\u016Fm. Nejd\u016Fle\u017Eit\u011Bj\u0161\u00ED \u010D\u00E1st\u00ED reklamn\u00EDho komunik\u00E1tu je slogan. Slogan je bezprost\u0159en\u00ED sou\u010D\u00E1st\u00ED textov\u00E9ho reklamn\u00EDho komunk\u00E1tu. Jeho p\u0159\u00EDtomnost je obligatorn\u00ED. Autor p\u0159\u00EDsp\u011Bvku se zam\u011B\u0159uje na mluvnickou anal\u00FDzu reklamn\u00EDho sloganu v sou\u010Dasn\u00E9m rusk\u00E9m a \u010Desk\u00E9m prost\u0159ed\u00ED." . "The Advertising Slogans in the Russian and Czech Language"@en . "Reklamn\u00ED slogan v ru\u0161tin\u011B a \u010De\u0161tin\u011B" . . "2004-10-26+02:00"^^ . "[55992F9061A5]" . . "The Advertising Slogans in the Russian and Czech Language"@en . . "14210" . "Dialog kultur III. Sborn\u00EDk p\u0159\u00EDsp\u011Bvk\u016F z v\u011Bdeck\u00E9 konference s mezin\u00E1rodn\u00ED \u00FA\u010Dast\u00ED po\u0159\u00E1dan\u00E9 v Hradci Kr\u00E1lov\u00E9 dne 26.10.2004" .