. . . "584129" . "1"^^ . . . "14210" . "Luha\u010Dovice" . . "S" . "Reklamnyj slogan v russkom jazyke" . "In our account, we have focused on the linguistic aspects of advertising slogan as an important part of the text in advertising communication item in the Russian-language environment. The advertising slogan is an obligatory part of the advertising communication item. The sentence analysis demonstrates the very nonstandard character of advertising slogans, as it incorporates the typical elements of all functional styles."@en . . "Reklamnyj slogan v russkom jazyke" . "Ostravsk\u00E1 univerzita v Ostrav\u011B. Filozofick\u00E1 fakulta" . "RIV/00216224:14210/04:00030935" . "2004-01-01+01:00"^^ . . . "Brandner, Ale\u0161" . "1"^^ . . "advertising slogans linguistic aspects advertising communication postmodern society nonstandard character of advertising slogans functional styles"@en . "80-7368-026-2" . . . "7"^^ . "The Advertising Slogans in Russian Language"@en . "[54B45BAFC764]" . "Lingua et communicatio in sphaera mercature" . "Jazyk reklamnych tekstov predstavljajet soboj novyj stil, primykaju\u0161\u010Dij k publicisti\u010Deskomu stilju. Mo\u017Eno bylo by ponimat jego kak podstil ili \u017Ee \u010Dasti\u010Dnyj stil publicisti\u010Deskogo stilja. Reklamynje teksty o\u010Den silno vlijajut na sovremennuju re\u010Devuju kommunikaciju. V nastoja\u0161\u010Dej statje sdelana popytka dat grammati\u010Deskij analiz reklamnogo slogana." . . "RIV/00216224:14210/04:00030935!RIV10-MSM-14210___" . "The Advertising Slogans in Russian Language"@en . "Ostrava" .