. "362" . "CZ - \u010Cesk\u00E1 republika" . "Monopoly provision of tune-ins"@en . . . "informative advertising; tune-ins; television station"@en . "This paper analyzes a single television station's choice of airing tune-ins (preview advertisements). I consider two consecutive programs located along a unit line. Potential viewers know the earlier program but are uncertain about the later one. The TV station may air a fully informative tune-in during the first program. The cost of the tune-in is the forgone advertising revenue. Under mild conditions, there exists a unique perfect Bayesian equilibrium in which some viewers watch the first program just to see if there is a tune-in or not, and the TV station airs a tune-in unless the two programs are too dissimilar. In the absence of a tune-in, no viewer within the first-period audience keeps watching TV. Full information disclosure never arises. The market outcome is suboptimal; a social planner would air a tune-in for a wider range of programs." . "380555" . "Monopoln\u00ED vys\u00EDl\u00E1n\u00ED upout\u00E1vek"@cs . "-" . "Z(MSM0021620846)" . . "This paper analyzes a single television station's choice of airing tune-ins (preview advertisements). I consider two consecutive programs located along a unit line. Potential viewers know the earlier program but are uncertain about the later one. The TV station may air a fully informative tune-in during the first program. The cost of the tune-in is the forgone advertising revenue. Under mild conditions, there exists a unique perfect Bayesian equilibrium in which some viewers watch the first program just to see if there is a tune-in or not, and the TV station airs a tune-in unless the two programs are too dissimilar. In the absence of a tune-in, no viewer within the first-period audience keeps watching TV. Full information disclosure never arises. The market outcome is suboptimal; a social planner would air a tune-in for a wider range of programs."@en . . "Monopoly provision of tune-ins"@en . "1"^^ . "1"^^ . "Monopoly provision of tune-ins" . "RIV/00216208:11640/08:00312862!RIV09-MSM-11640___" . . . "[43011B807CE1]" . . "Celik, Levent" . . "Tento \u010Dl\u00E1nek analyzuje volby jedn\u00E9 televizn\u00ED stanice pro vys\u00EDl\u00E1n\u00ED upout\u00E1vek (tzv. \u201Ctune-ins). Uva\u017Euji dva po\u0159ady vys\u00EDlan\u00E9 po sob\u011B. Potencion\u00E1ln\u00ED div\u00E1ci znaj\u00ED p\u0159edchoz\u00ED po\u0159ady, ale nejsou si jist\u00ED o t\u011Bch nast\u00E1vaj\u00EDc\u00EDch. Televizn\u00ED stanice m\u016F\u017Ee vys\u00EDlat \u00FApln\u011B informativn\u00ED upout\u00E1vky b\u011Bhem prvn\u00EDho po\u0159adu. Cena vys\u00EDl\u00E1n\u00ED upout\u00E1vek je u\u0161l\u00FD zisk z reklam. P\u0159i jist\u00FDch st\u0159edn\u00EDch podm\u00EDnk\u00E1ch existuje jedin\u00FD perfektn\u00ED Bayesovsk\u00FD rovnov\u00E1\u017En\u00FD bod, ve kter\u00E9m n\u011Bkte\u0159\u00ED div\u00E1ci sleduj\u00ED prvn\u00ED po\u0159ad jen kv\u016Fli mo\u017En\u00FDm upout\u00E1vk\u00E1m a kde televizn\u00ED stanice vys\u00EDl\u00E1 upout\u00E1vky nehled\u011B na to, jak jsou tyto dva po\u0159ady rozd\u00EDln\u00E9. V nep\u0159\u00EDtomnosti upout\u00E1vek nebude \u017E\u00E1dn\u00FD div\u00E1k b\u011Bhem prvn\u00EDho po\u0159adu sledovat televizi pozd\u011Bji. \u00DApln\u00E9 informativn\u00ED uzav\u0159en\u00ED nikdy nenastane. V\u00FDstup trhu nen\u00ED optim\u00E1ln\u00ED, proto\u017Ee soci\u00E1ln\u00ED pl\u00E1nova\u010D by vys\u00EDlal upout\u00E1vky pro \u0161ir\u0161\u00ED t\u0159\u00EDdu po\u0159ad\u016F."@cs . "11640" . "CERGE-EI Working Paper Series" . "Monopoln\u00ED vys\u00EDl\u00E1n\u00ED upout\u00E1vek"@cs . . "1211-3298" . "31"^^ . "Monopoly provision of tune-ins" . . . "RIV/00216208:11640/08:00312862" . "Celik, Levent" . . .